Paid Search Supervisor

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

The Paid Search Supervisor is responsible for leading the strategy, execution, optimization, and growth of paid search programs across a portfolio of clients. This role serves as the primary day-to-day client lead, overseeing campaign performance, budget management, forecasting, feed optimization, innovation initiatives, and team development. The Supervisor is expected to drive business results through data-driven decision making, platform expertise, cross-functional collaboration, and adoption of emerging technologies including AI and automation.

• Lead development and execution of integrated paid search strategies aligned with client business objectives.
• Serve as the primary client contact for day-to-day paid search operations, performance discussions, and strategic recommendations.
• Develop and present quarterly business reviews, annual planning initiatives, test roadmaps, and growth opportunities.
• Identify opportunities to improve efficiency, revenue, customer acquisition, and overall account performance through proactive optimization and innovation.

• Oversee campaign planning, implementation, optimization, and performance across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Guide teams in keyword development, audience targeting, bidding strategies, ad testing, and landing page recommendations.
• Maintain best-in-class account structures and optimization frameworks that deliver measurable business impact.
• Partner with platform representatives to leverage beta opportunities, product enhancements, and industry best practices.

• Own feed strategy and optimization across Google Merchant Center, Microsoft Merchant Center, and other commerce platforms.
• Conduct feed audits and oversee product taxonomy, attribute optimization, GTIN validation, custom label strategy, and data quality enhancements.
• Monitor feed diagnostics, product disapprovals, and inventory issues, ensuring feed health and operational excellence.
• Collaborate with client, analytics, development, SEO, and merchandising teams to improve product data quality and maximize Shopping and Performance Max performance.
• Develop feed segmentation strategies and custom-label frameworks to support bidding strategies, promotional initiatives, inventory prioritization, and profitability goals.
• Identify opportunities to leverage automation, first-party data, and feed management solutions to improve campaign scale and efficiency.

• Analyze campaign performance to uncover insights, trends, growth opportunities, and optimization recommendations.
• Develop and maintain budget forecasts, pacing plans, and performance projections.
• Deliver clear and actionable reporting that translates complex performance data into business outcomes.
• Utilize advanced analytics techniques and AI-driven tools to improve decision-making…