Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX.

• Performance marketing
• Cross-functional collaboration
• Channel Backend tools (Google Ads, Meta Ads, Affiliate partners, etc.)

The main function of a marketing manager is to lead research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

• Oversee lower-funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH
  - Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, website revenue, and traffic against ROAS goals.
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.
• Responsible for forecasting projected revenue, traffic, and spend by channel.
• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
• Collaborate with website category managers to prioritize and execute business objectives, offers, and launches for the HE division.
• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns.
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.
• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize, and troubleshoot our product feed for optimal use as well as tagging needs.
• Ensure our product feed for PLA and coordination/management with agencies are continuously up-to-date.
• Develop, plan, and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Reconcile all planned and actual deliveries and associated invoicing for accuracy.
• Assist in ad-related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.
• Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio.
• Continuously test new creative, offers, ad formats, and landing pages within existing programs.

• Bachelor's degree.
• Minimum of 6 years of experience in performance marketing and growth marketing functions for brands or at agencies.
• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations.
• Strong analytical, data-driven problem-solving and decision-making skills.
• Ability to work under pressure and meet fast deadlines, and ability to manage multiple projects.
• Knowledge of channel backend tools for Google Ads, Meta Ads, and affiliate partners.
• Strong track record of delivering growth targets for consumer goods.
• Entrepreneurial spirit and excellent communication skills (verbal and written).
• Strong knowledge of Excel and VLOOKUP.
• Experience with Tableau a plus

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning.
• Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.
• Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social, and OLA.
• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome.
• Strong collaborator who thrives…