International Brand Marketing Manager

Job Description

The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams.

The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

• Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
• Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
• Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
• Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
• Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
• Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
• Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

• 5+ years of global or international marketing experience, with a strong track record of partnering with internationally based teams
• Bachelor’s degree in Marketing or related field
• Strong project management skills with a proven track record of leading cross-functional initiatives from concept through execution, managing timelines, aligning stakeholders, and driving projects to completion
• Ability to manage multiple projects simultaneously in a fast-paced environment with shifting priorities and timelines
• Strong cross-functional and cross-cultural communication and collaboration skills, with the ability to build relationships across diverse teams and markets
• Analytical and strategic thinking skills to assess market viability and performance

• Up to 30% domestic and international travel

All your information will be kept confidential according to EEO guidelines.

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