Director of Membership & Loyalty Strategy

Director of Membership & Loyalty Strategy About Pop Stroke

Pop Stroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At Pop Stroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

If it’s not fun, rethink how we’re doing it.
We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Your vibe sets the tone.
Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

See it. Fix it. Jump in.

We are hands-on, problem solvers that jump in and become part of the solution. We leave things better than we found them.

Live your role with an owner’s mindset.
We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Don’t repeat yesterday - rethink, improve, grow.
We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

Join our team and help us serve up joy, laughter, and delicious dining experiences! If you’re ready to bring energy, smiles, and that extra sparkle to our restaurant, step up to the tee and apply today!

The Director of Membership & Loyalty Strategy is responsible for designing, optimizing, and growing Pop Stroke's membership and loyalty ecosystem. This leader develops the long-term strategy that drives recurring revenue, guest retention, lifetime value, and frequency of visits by leveraging customer insights, analytics, pricing, and loyalty marketing.

Working at the intersection of Growth, Marketing, Digital, Finance, Operations, and Technology, this role transforms guest behavior into business strategy-using data to create compelling membership offerings, loyalty initiatives, pricing strategies, and personalized marketing that deepen guest engagement.

This leader partners closely with the Director of Membership Operations to ensure every strategic initiative is successfully implemented across Pop Stroke venues. Together, these two leaders create a seamless connection between strategy and execution.

• Membership and loyalty become meaningful drivers of recurring revenue.
• Guest retention and visit frequency improve year over year.
• Churn decreases while member lifetime value increases.
• Marketing campaigns are personalized through guest insights and behavioral data.
• Pricing and promotional strategies maximize profitability and guest adoption.
• Data consistently informs business decisions.
• Membership and loyalty become competitive advantages for Pop Stroke.

• Own the long-term vision and roadmap for Pop Stroke's Membership and Loyalty programs.
• Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
• Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
• Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
• Solicit ongoing feedback from members and from our management team across our venues

• Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
• Develop personalized offers, rewards, and engagement strategies based on guest behaviors
• Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
• Partner with Digital and Marketing to deliver targeted communications and personalized experiences.

• Analyze…