Campaign and Activation Specialist

About this opportunity

Ericsson Inc. does not sponsor U.S work authorizations for this job position including U.S. immigration filings for initial and/or change of employer paperwork for H-1's, H-1B1's, E-3's, O-1's, and TN's. Ericsson also does not hire F-1's working on CPT or EAD for this position.

The Marketing Campaign Specialist supports the planning, execution, and follow-up of prioritized campaigns, demand generation, and nurture-flow initiatives to strengthen Ericsson's brand and drive sales growth with both new and existing customers. Working closely with Market Area and Global Marketing & Communications teams, this role delivers integrated, data-driven campaigns across digital and in-person touchpoints, including the use of AI-enabled tools to streamline execution and performance measurement.

This is both a strategic and hands‑on role — spanning brand awareness, reputation, and employee experience — that involves working with agencies, leveraging data to optimize campaigns, and collaborating across a fast‑paced, international environment across the Americas.

• Manage day-to-day digital campaigns and nurture programs, coordinating with agencies, internal stakeholders, and platform owners.
• Plan and execute integrated marketing campaigns across priority customers and markets, aligned with global programs and local business needs.
• Translate global programs into locally relevant campaigns across the Americas Market Area, aligned with sales priorities.
• Coordinate campaign workflows end-to-end: briefs, content, stakeholder alignment, timelines, and budget tracking.
• Execute demand generation and nurture activities across digital, social, email, paid media, employee advocacy, webinars, and events.
• Create, optimize, and manage paid media budgets to maximize reach, efficiency, and ROI.
• Maintain and optimize always‑on programs and nurture flows in collaboration with marketing automation and sales teams.
• Track, measure, and analyze campaign performance, translating data into actionable insights and recommendations.
• Collaborate across Market Areas, Business Areas, and Global teams to ensure consistent messaging and a coherent customer experience.
• Partner with Customer Units, Sales, and Business Areas to co‑define ABM programs, field events, digital launches, and sales enablement plans.
• Support customer success stories, advocacy initiatives, and co‑marketing activities with customers and partners.
• Drive activation of campaign assets, including internal enablement tools such as sales plays, toolkits, and advocacy programs.
• Provide operational support for customer events, executive briefings, and workshops.
• Use AI-enabled tools for content creation, targeting, testing, and reporting, and share learnings with the team.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3-5 years of experience in marketing campaign management, demand generation, or field/digital marketing, preferably in B2B technology, telecom, or IT with regional responsibility.
• Demonstrated experience executing integrated campaigns with measurable outcomes across digital and in-person channels.
• Working knowledge of marketing automation, CRM, and analytics platforms, with strong analytical and data‑driven skills.
• Solid project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to present insights clearly across marketing, sales, and other functions.
• Curiosity about AI, automation, and emerging marketing technologies, with hands‑on experience using AI‑assisted tools to enhance campaign quality and performance.
• A collaborative, proactive, and customer‑focused approach, aligned with Ericsson's values and commitment to health, safety, and well‑being.

Primary country and city:
United States (US) || Plano (Country/ City)

Job details:
Digital Marketing & Communications

• Your Pay The salary range for this position is dependent on various factors including, but not limited to, location, and the candidate's…