Sr. Manager Digital Marketing - Social & Influencer

Senior Manager, Social & Influencer

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.

By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

The Senior Manager, Social & Influencer, will lead and execute organic social media and influencer campaigns to enhance brand engagement, drive customer loyalty, and optimize marketing campaigns. This role will oversee the development of innovative social media content, manage social platforms, and analyze data to deliver actionable insights for the DA Marketing team.

Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement, sentiment and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.

Oversee social and influencer strategy and day-to-day operations across all Home Appliance categories

Understand social trends and how they impact creative messaging and content strategy

Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content to impact the appliance business driving positive sentiment and traffic to

Partner with corporate marketing team, adhering to channel governance and best practices

Partner with global marketing team to develop social assets that are relevant for the US market and drive positive sentiment and engagement

Manage agency outputs for Social and Influencer ensuring creative aligns to brief, test plan is actionable, URL/trafficking sheet is accurate and all product categories are prioritized according to business needs

Partner with Digital and Brand Experience team members to understand all work streams and ensure cohesive messaging and best landing experiences for email communications.

Collaborate with IMC and PM teams for creative feedback

Clearly communicate stakeholder feedback to agency partners in a consolidated manner

Manage social posting and content calendars with the agency and internal stakeholders with clear back up plans when necessary

Handle influencer product inventory requests and deadlines with internal stakeholders aligned to company mandates

Share key activity updates as contributor of the monthly marketing team shareout

Maintain internal documents inclusive of finance reporting, campaign results, live tracker, marketing calendars, etc. and distribute information to stakeholders when applicable

Share social and influencer content with internal stakeholders inclusive of paid media and retailers for potential usage

Community management inclusive of YT playlists and collab posting

Act as a subject matter expert for managed channels

Work with global counterparts on content needs and feedback

Strategy and business acumen

Self-starter with desire to drive positive sentiment and consumer loyalty

Great collaborator and strong communication skills

Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture

Able to shift focus quickly to adapt to changing business needs

Strong analytical and quantitative skills

Skills and Qualifications

• 8+ years of relevant experience
• Bachelors degree
• Experience managing and QA all Social and influencer content assets including trafficking sheets, providing clear feedback and direction on updates and actions
• Experience with key product RTBs, marketing names, and nuances between models
• Experience analyzing reports, campaign performance and synthesize recommendations
• Knowledge of Sprinklr reporting and community management capabilities
• Experience managing agency partners and relationships
• Experience planning & organization to manage multiple campaigns and work streams at one time
• Knowledge of social platforms such as Instagram, Tik Tok, You Tube, Pinterest, Reddit and Threads
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Preferred Qualifications

• Tableau reporting and analysis a plus