Director of Membership & Loyalty

About Pop Stroke

Pop Stroke is a founder‑led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At Pop Stroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise. We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

The mindset, drive, heart, and teamwork that we call The Pop Stroke Way is backed by our core values:
Make It Fun, Bring the Energy, Roll Up Your Sleeves, Own It, Get Off the Hamster Wheel. Join our team and help us serve up joy, laughter, and delicious dining experiences! If you’re ready to bring energy, smiles, and that extra sparkle to our restaurant, step up to the tee and apply today!

Reports To:

Chief Growth Officer (Matt Corey)

The Director of Membership & Loyalty Strategy is responsible for designing, optimizing, and growing Pop Stroke's membership and loyalty ecosystem. This leader develops the long‑term strategy that drives recurring revenue, guest retention, lifetime value, and frequency of visits by leveraging customer insights, analytics, pricing, and loyalty marketing. Working at the intersection of Growth, Marketing, Digital, Finance, Operations, and Technology, this role transforms guest behavior into business strategy—using data to create compelling membership offerings, loyalty initiatives, pricing strategies, and personalized marketing that deepen guest engagement.

This leader partners closely with the Director of Membership Operations to ensure every strategic initiative is successfully implemented across Pop Stroke venues. Together, these two leaders create a seamless connection between strategy and execution.

• Membership and loyalty become meaningful drivers of recurring revenue.
• Guest retention and visit frequency improve year over year.
• Churn decreases while member lifetime value increases.
• Marketing campaigns are personalized through guest insights and behavioral data.
• Pricing and promotional strategies maximize profitability and guest adoption.
• Data consistently informs business decisions.
• Membership and loyalty become competitive advantages for Pop Stroke.

• Own the long-term vision and roadmap for Pop Stroke's Membership and Loyalty programs.
• Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
• Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
• Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
• Solicit ongoing feedback from members and from our management team across our venues.

• Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
• Develop personalized offers, rewards, and engagement strategies based on guest behaviors.
• Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
• Partner with Digital and Marketing to deliver targeted communications and personalized experiences.

• Analyze guest behavior, purchasing patterns, visit frequency, and membership engagement.
• Monitor key performance indicators including:
  • Membership acquisition
  • Retention
  • Churn
  • Lifetime Value (LTV)
  • Visit Frequency
  • Average Spend
  • Engagement
  • Return on Marketing Investment
• Build reports that provide actionable insights for executive leadership.

• Lead pricing strategy for memberships, promotions, and loyalty offers.
• Evaluate elasticity, promotional effectiveness, and financial impact.
• Develop business cases for new membership tiers, benefits, and pricing models.
• Partner with Finance to maximize recurring revenue and profitability.

• Partner with Marketing to build acquisition, retention, and…