Manager, Digital Marketing & Agency Operations

The Manager, Digital Marketing & Agency Operations must believe in, practice and initiate all Green Brick Partners values set forth in an acronym we call HOME. They must be Honest, Objective, Mature and Efficient in how he or she approaches their role at Green Brick Partners.

Digital expert. Analytical strategist. Project management powerhouse. We’re looking for a high-caliber doer who can bring structure, speed, and precision to a complex multi-brand digital ecosystem. You’ll orchestrate agencies, campaigns, budgets, timelines, dashboards, and stakeholders. Keeping work moving while never losing sight of lead quality, customer experience, and ROI. You’ll also have a knack for digging into data, identifying the story behind performance, and translating insights into clear, actionable strategies that improve campaigns and business outcomes.

The ideal candidate is digitally fluent, relentlessly organized, curious, calm under pressure, and energized by turning strategy into measurable execution. If you love connecting the dots, raising the bar, and helping build a modern marketing engine from the inside, we want to hear from you.

This role is responsible for executing the digital marketing strategy across a portfolio of seven brands (starting with TSH, SG, Nor, CB, CL), driving customer acquisition, brand awareness, audience engagement and measurable business growth. Reporting to the VP of National Marketing and working closely with the Director of Digital Experience, this position translates strategic direction into actionable campaigns and initiatives. Focus will be hands‑on execution of market-facing digital programs, demand generation tactics, search visibility improvements and performance marketing outcomes.

This position serves as the primary liaison with external digital agency/agencies, ensuring consistent execution of enterprise-wide initiatives across SEO, AEO, local search, google/Meta, digital reputation, third party sites optimization, customer segmentation, content deployment, competitive monitoring and integrated brand campaigns. Works collaboratively with the Director of Digital Experience to ensure digital marketing initiatives are effectively translated into customer engagement, lead generation and revenue growth.

Critical to the role is the ability to leverage data and analytics to track campaign performance, monitor channel effectiveness and report on audience insights. They will implement segmentation strategies defined by leadership, execute against target audience plans, track campaign effectiveness and maintain dashboards that provide leadership with clear visibility into marketing performance, lead quality, conversion trends, digital ROI, brand health and growth opportunities.

This is a hands‑on digital marketing professional with expertise in multi-brand digital marketing execution, SEO/AEO implementation, audience targeting tactics, and performance reporting. Strong ability to manage agency relationships, ensure quality deliverables, meet deadlines and translate strategic direction into measurable results that increase market share and strengthen the company's digital presence across all customer‑facing channels.

This role supports the management and execution of the digital marketing budget as directed by leadership. This includes monitoring spend against approved budgets, coordinating with agencies on media allocation, tracking vendor invoices and ensuring alignment with strategic priorities. Budget tracking, maximizing marketing efficiencies and ensuring agency resources are delivering measurable ROI.

Search and Digital Visibility

• Execute enterprise SEO, local search optimization, AEO, online reputation management and digital discovery initiatives as directed by the Director of Digital Experience
• Manage agency execution of visibility and performance campaigns across Google, AI-powered search experiences, Zillow, R.com and other relevant customer acquisition and real estate agent channels
• Monitor competitive positioning and report findings to leadership; coordinate with agencies to implement approved strategies to improve digital market presence

Performance…