Senior Demand Generation

Senior Demand Generation

Geoforce is looking for a Senior Demand Generation — a hands-on growth marketer who can move comfortably between strategy and execution. This role is for someone who wants to be directly involved in the ideation, creation, launch, and optimization of campaigns — not simply delegate the work downstream.

Senior Demand Generation owns integrated marketing programs designed to create measurable commercial impact. You will be accountable for — and measured by — qualified leads, marketing-originated pipeline, and marketing-originated bookings.

The work spans three core growth motions: outbound and new-logo acquisition; customer lifecycle programs focused on expansion, cross-sell, and upgrades; and partner marketing focused on new-partner acquisition and activation of existing partners.

Campaigns should be omnichannel and built around the opportunity — combining digital, paid media, email, social, landing pages, direct mail and print, field marketing, events, sales activation, partner activation, and other tactics where they can create impact.

You will work closely with Sales and partner teams to identify the right audiences and opportunities, develop the message and offer, coordinate execution, and ensure disciplined follow-up. You will also help Geoforce win at trade shows by treating events as integrated campaigns — creating attention before the show, memorable experiences on the floor, and measurable follow-up afterward.

This is a hands-on role. You will ideate, write, build, launch, measure, test, learn, and improve using your own abilities and internal specialists, vendors, and partners where they add leverage.

• 5+ years of experience in B2B growth marketing, demand generation, integrated marketing, field marketing, campaign marketing, or a closely related discipline.

• Demonstrated experience creating integrated, omnichannel campaigns across a mix of digital, paid, email, social, direct mail/print, field, event, sales, and partner channels that contribute to pipeline, revenue, or customer growth.

• A hands-on builder mentality and the ability to translate strategy into execution without relying primarily on delegation.

• Strong visual instincts and a high standard for messaging, design, branding, and creative execution.

• Meaningful experience using AI and GenAI tools in day-to-day work.

• Strong working knowledge of CRM and marketing automation platforms, campaign tracking, attribution, and funnel management;
  Salesforce and Pardot experience is strongly preferred.

• Strong analytical instincts and comfort using campaign, funnel, pipeline, and revenue data to set targets, diagnose performance, and make decisions.

• Confidence working directly with sellers, prospects, customers, executives, and external partners.

• Experience supporting trade shows, field events, or other in-person marketing activations with energy and a smile.

• Strong project-management skills and the ability to manage multiple parallel campaigns, stakeholders, deadlines, and priorities.

• A bias for action and the judgment to know when to analyze further and when to build, test, and learn.

• Willingness to travel.

We think curiosity is a professional capability.

We want someone who genuinely wants to understand why a market behaves differently, why a message works, what Sales or a partner knows that the data does not, what a prospect or customer actually cares about, and what new technology makes possible.

You should be a learner with strong creative, analytical, and commercial instincts. Someone who cares about both the idea and the details. Someone who can help shape the strategy and then open the tools, build the campaign, and get it into market.

You bring energy and confidence without needing to have all the answers. You can lead without formal authority, activate others around an idea, and get stuff done without sacrificing quality.

And when the work ships, you want to know whether it worked, why it worked, and what you should change next.

• Experience in B2B SaaS, IoT, industrial technology, energy, construction, equipment, logistics, or related industries.

• Experience with account-based…