Sr. Manager, Guest Lifecycle Capabilities & Market Acceleration
Listed on 2026-09-12
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Marketing / Advertising / PR
CRM Systems & Management
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Sr. Manager, Guest Lifecycle Capabilities & Market AccelerationFull-time Regular Plano, TX, US
Salary Range: US$ To US$ Annually
JOB DESCRIPTION SUMMARYThe Sr. Manager, Global Guest Lifecycle Growth will help shape how Pizza Hut builds deeper, more valuable guest relationships across its global system.
This leader will sit at the intersection of guest strategy, CRM, loyalty, data, technology, and market execution
. They will identify the most important lifecycle growth opportunities across markets, build capabilities that can scale, and work directly with regional, operating-market, and franchisee teams to move from ambition to activation.
This is not a role focused solely on producing global frameworks. It is an opportunity to solve bold, practical growth challenges:
- How do we create meaningful guest relationships across markets with vastly different levels of data and digital maturity?
- Which lifecycle capabilities should be shared globally, and which must remain locally designed?
- How can Pizza Hut use CRM, loyalty, personalization, and audience intelligence to increase frequency and customer value?
- How do we turn learning from the U.S. and other leading markets into adaptable solutions—not copy-and-paste playbooks?
- How do we demonstrate near-term commercial impact while strengthening long-term capabilities?
The person in this role will help answer those questions at the scale of an iconic global brand.
RESPONSIBILITIESAccelerate sustainable guest growth across Pizza Hut’s global system by building scalable lifecycle capabilities, connecting learning across markets, and helping priority markets improve acquisition, engagement, retention, frequency, and guest value.
What You’ll Lead Shape the guest lifecycle agenda- Identify the most important opportunities and capability gaps across GFM and operating markets
- Translate enterprise omnichannel priorities into a focused lifecycle roadmap
- Prioritize the shared capabilities, standards, and investments with the greatest potential value
- Develop practical frameworks, tools, playbooks, and measurement approaches
- Establish common principles while accounting for differences in data, technology, market maturity, and operating model
- Connect lifecycle capabilities across the end-to-end guest journey
- Partner with regional, operating-market, and franchisee teams to diagnose opportunities and build actionable roadmaps
- Provide hands‑on support to move high‑value initiatives from ambition to activation
- Surface barriers requiring enterprise data, technology, commercial, or leadership intervention
- Identify leading practices across the U.S., GFM, and IOM markets
- Determine what can scale, what must be adapted, and what should remain local
- Build stronger connections among lifecycle practitioners and reduce duplicated effort across markets
- Partner with D&T, analytics, product, and market teams to define guest-growth requirements
- Help prioritize investments based on potential guest and business value
- Establish clear measures of adoption, activation, and commercial impact
- Priority markets activate high‑value lifecycle initiatives faster
- Shared capabilities are adopted and adapted across multiple markets
- Markets improve guest engagement, retention, frequency, and value
- Proven practices and learning move more quickly across the system
- Lifecycle investments are grounded in measurable guest and business outcomes
- Market teams view the global function as a source of practical expertise and…
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