Project Manager, Digital Marketing, Ecommerce

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

• Process Improvement
• Agile
• Quality Assurance

Creative & Campaign Management:

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

• Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall Samsung marketing strategies.
• Develop and implement comprehensive tracking systems for all marketing campaigns.
• Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.

• Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
• Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.

• Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
• Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
• Ensure regular communication of project status, risks, and opportunities to all stakeholders.

• 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
• Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience working with marketing to drive eCommerce merchandising and sales.
• Strong eCommerce experience required.
• Preferred experience in large retail eCommerce organizations.
• Proficiency in ecommerce platforms, data analytics tools, and CRM software.
• Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.

• Bachelors degree in Marketing, Communications, or related field, preferred.

• Platform Operations:
  Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of
• Project Delivery:
  Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.
• Business Growth:
  Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.
• Stakeholder Management:
  Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.
• Analytics:
  Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.

• Experience:
  
  (3+ to 5+) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).
• Technical
  
  Skills:
  
  Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).
• Soft Skills:
  
  Exceptional communication, ability to…