Digital Strategy Lead

Tyler Technologies is seeking aDigital Strategy Lead to join our Marketing team in the Plano, TX or Yarmouth, ME office. This role will serve as the strategic lead for digital marketing within integrated marketing campaigns, ensuring the effective planning, execution, and performance of digital marketing investments across Tyler’s priority growth initiatives.

The Digital Strategy Lead will partner closely with business marketing teams to translate business and marketing objectives into clear digital strategies, integrated campaign plans, and measurable outcomes. Working in collaboration with channel specialists, analytics partners, and external advertising agencies, this individual will guide campaign development, oversee digital media activation, and ensure digital marketing investments are optimized to deliver meaningful business impact.

This role will serve as the primary digital marketing point of contact for assigned campaigns, helping cross-functional teams understand how digital channels work together to reach and engage target audiences. The ideal candidate brings strong strategic thinking, analytical fluency, and the ability to translate complex marketing data into clear narratives that inform business decisions.

Candidates will bring experience in digital marketing strategy, campaign planning, and agency collaboration, along with the ability to influence stakeholders and drive alignment across a complex organization. Success in this role requires a balance of analytical rigor, communication strength, and the ability to operate effectively in a collaborative, fast-paced environment.

As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Plano, Texas | Yarmouth, Maine

10-25%

• Translate business and marketing objectives into clear digital marketing strategies that define the role of digital channels within integrated marketing campaigns.
• Partner with business marketing teams to evaluate campaign briefs and ensure they provide the clarity and strategic direction needed for effective digital activation.
• Define campaign goals, audience strategies, and channel roles that support broader marketing and business objectives.
• Provide strategic guidance on how digital channels work together to create cohesive audience experiences across campaigns.

• Serve as the primary day-to-day digital marketing lead for external advertising agencies across assigned business units.
• Guide agency partners in developing digital media strategies and plans that align with campaign goals, audience strategies, and budget parameters.
• Lead campaign optimization discussions with agency partners, ensuring performance insights are translated into actionable adjustments.
• Monitor campaign pacing and ensure digital media investments remain aligned with approved budgets.
• Review agency reporting and invoices for accuracy and alignment with campaign activity.

• Collaborate with channel specialists and cross-functional marketing partners to ensure digital channels are integrated effectively within broader marketing campaigns.
• Coordinate campaign timelines, digital activation plans, and execution milestones to support successful campaign launches.
• Ensure consistent messaging, audience targeting, and campaign alignment across digital marketing channels.
• Identify opportunities to improve campaign performance through optimization, testing, and strategic adjustments.

• Define campaign measurement frameworks that…