Creative Manager

Creative Manager Position Overview

The Creative Manager is responsible for creating and delivering high-performing, brand-right creative across Pop Stroke’s digital and traditional marketing channels.

This is a highly hands-on role for an experienced graphic designer who can move quickly, manage a high volume of creative needs, and maintain exceptional quality and brand consistency. The Creative Manager will work closely with Marketing leadership, Social Media, Data Science, Operations, Technology, outside agencies, and venue teams to bring the Pop Stroke brand to life across every customer touchpoint.

This role will also use creative performance data and customer insights to understand what is working, identify opportunities, and rapidly develop new concepts and variations. The right candidate is both a strong creative thinker and an exceptional executor—someone who can develop original ideas, personally bring them to life, and continuously improve creative based on results. This opportunity is well suited for a designer who wants to grow into a future creative director role and take increasing ownership of Pop Stroke’s visual identity, brand style guides, and creative standards.

Position Status: Exempt
Department: Marketing
Employment Type: Full-time
Location: Dallas, Texas

Design advertising and marketing assets for paid social, digital display, email, websites, mobile experiences, print, outdoor media, in-venue marketing, and other customer touchpoints.

Develop original campaign concepts that capture the energy, personality, and social experience of Pop Stroke.

Produce a high volume of polished creative assets and platform-specific variations on short timelines.

Adapt creative across locations, markets, audiences, promotions, campaigns, and advertising platforms.

Translate marketing objectives and campaign strategies into compelling visual concepts.

Balance multiple concurrent projects and priorities while consistently meeting aggressive deadlines.

Ensure all creative is accurate, polished, technically sound, and ready for release.

Create controlled creative variations for A/B and multivariate testing.

Partner with Marketing and Data Science to understand which messages, formats, and visual concepts are performing.

Use funnel performance, campaign results, customer segments, and testing data to inform future creative.

Rapidly develop and adjust creative based on performance insights.

Identify winning creative concepts and expand them across audiences, markets, and channels.

Continuously improve creative effectiveness through disciplined experimentation and iteration.

Support the development of motion graphics, animated advertisements, short-form videos, and other dynamic media in partnership with the company’s video production resources.

Provide design assets, creative direction, storyboards, graphics, and other support for photography and video content as needed.

Collaborate with internal video production resources to adapt visual content for digital campaigns, social media, and other customer touchpoints.

Contribute strong visual storytelling and brand consistency across platforms and formats without serving as the primary owner of video production or editing.

Serve as a steward of the Pop Stroke brand, ensuring consistency across every asset, campaign, location, and customer touchpoint.

Maintain strict adherence to Pop Stroke’s brand guidelines while finding creative ways to keep the brand fresh, relevant, and engaging.

Help evolve creative systems, templates, brand style guides, and processes to improve consistency, quality,…