Audience & Insights Analyst

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe’s strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client’s creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client.

By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

This Analyst role sits within the Audience function of the broader Audience and Insights team, supporting audience strategy, activation, and measurement inputs for a major electronics client as the primary function of the role. The Analyst will also work closely with the Marketplace Intelligence & Competitive function to help connect audience recommendations to category trends, competitive activity, and broader business context.

The Analyst role will work across audience strategy, activation support, documentation, QA, and reporting inputs. The ideal candidate is curious, detail-oriented, analytical, and comfortable working in a fast-paced, highly collaborative environment. They should be eager to understand both the numbers and the “why” behind the numbers, with a focus on turning data into clear, actionable recommendations.

• Audience Strategy
  • Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
  • Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies
  • Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
  • Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
  • Support development of internal and…