Aimbridge Corporate - Vice President Marketing

Overview

Aimbridge Corporate - Vice President Marketing Address 5301 Headquarters Drive, Plano, TX, 75024

Job Description

Directs and oversees operations within the organization's marketing function. Manages the work of a team that drafts marketing communications, including promotional publications, presentations, advertisements, or brochures; reviews and edits messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company's image. Works to build the entire foundation of the brand identity for Aimbridge Hospitality.

• Typically requires a bachelor s degree and at least 10 years of experience, including some prior management experience.
• Has extensive experience with the concepts and principles of one or more related fields or departments.
• Leads and directs the work of other employees and has responsibility for personnel actions including hiring, performance management, and termination. Supervision is often provided through a team of subordinate managers.
• Contributes to strategic planning, direction, and goal setting for the department or function in collaboration with senior management.
• Establishes departmental policies, practices, and procedures that have a significant impact on the organization.
• Ability to make strategic plans
• Good communication skills needed to build a healthy relation with the media unit
• Must possess the capability to manage and regulate the matters related to marketing section of the company
• Effective communication skills, both oral and written.
• Ability to coordinate the different departments of marketing in the company
• Detailed-oriented with ability to oversee projects from origin through execution.
• Ability to foster teamwork. Leadership skills. Oral and written communication skills. Analytical thinking skills. Planning skills. Creativity. Ability to multi-task and prioritize.
• Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment.
• Must have excellent social communication and interpersonal skills
• Demonstrates the tenacity to carry out regular market research

• Develops and implements marketing plans and campaigns meant to promote the organization or its products and services.
• Understands industry and competitive trends and identifies and targets specific new or underserved markets.
• Oversees the production of print, online, or other forms of advertisement, and organizes special events or promotions.
• Establishes metrics defining campaign performance; modifies campaigns based on ROI analysis.
• Developing promotional materials, which include marketing print and collateral copies.
• Making plans pertaining to the marketing policy of the company, working on it and then finally executing them.
• Designing, implementing, and facilitating annual marketing strategies for the organization.
• Developing and delivering insightful strategies and presentations to the executive committee and business department where appropriate.
• Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright requirements, and markup and cost factors.
• Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business unit.
• Develops strategies related to the dissemination of information meant to drive sales of the organization's products or services.
• Defines target audiences and tailors messages and delivery channels.
• Collects data on the performance of specific communications or campaigns and modifies strategies to improve performance.
• Coordinate with IT in the development and enhancement of the company s commercial online portals and blogs to ensure high systems availability and easy…