Brand Manager, Individual

The Brand Manager, Individual Meals owns KFC's single-serve business – sandwiches, boxes, combos, tenders, and snack-plus-meal occasions that win the one-person, on-the-go customer. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and turning them into transactions.

This role is critical to the Bird Comeback Plan because it owns concept-to-market for the individual-meal growth platform that enables KFC to become more Relevant, Visible, and Consistent with customers. It anchors Modern Menu and Modern Value – giving solo and lunch customers a craveable, affordable reason to choose KFC over a crowded QSR field.

Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual individual-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-functional teams, agencies, and franchisees to bring it to life across the system.

Owns the Individual Meals CUO concept-to-market;
Recommends the annual plan to Retail Marketing

• Take validated individual-meal concepts from CI & Menu and own them concept-to-market across sandwiches, boxes, combos, and tenders.
• Develop and own the annual plan - strategy, commercialization pipeline, promo calendar, targets, and metrics.
• Feed the calendar Sr Director sequences with franchisee-ready, ops-ready individual-meal news.

Owns platform P&L and performance;
Prices within Value & eComm guardrails

• Drive individual-meals sales, transactions, and check against clear targets.
• Optimize assortment and promotion, pricing within the guardrails Value & eComm sets.
• Read window results fast and reallocate to what drives traffic.

Owns commercialization;
Partners with FIT and Culinary

• Own individual-meal commercialization from validated concept through national launch.
• Contribute individual-meal tests into the single test-and-learn agenda owned by CI & Menu.
• Deliver clean concept-to-brief-to-retail-to-commercials execution.

Recommends creative direction;
Partners with IMC

• Keep individual meals culturally relevant, especially with younger, solo customers.
• Brief IMC and agencies for breakthrough, on-strategy storytelling.
• Protect KFC's distinctive equities while modernizing the offer.

Partners with Ops, Supply Chain, Finance; feeds one franchisee voice

• Feed the single franchisee voice per topic - calendar via Sr Director, value via Value & eComm, menu via CI & Menu - rather than running a separate NCAC track.
• Align Ops, Supply Chain, Finance, and Value & eComm around shared priorities.
• Build franchisee trust by balancing ambition with operational excellence.

Owns adoption of AI and analytics tools for the platform

• Use AI and analytics for forecasting, planning, and portfolio decisions.
• Automate reporting to create capacity for innovation and strategy.

Undergraduate degree required (Marketing or Business preferred); MBA a plus.

• 6-9 years of progressive experience in brand, category, or product marketing.
• Proven record owning a category, business, or platform with demonstrated commercial results.
• Experience leading commercialization from validated concept through national launch.
• Experience presenting business recommendations to senior leadership and franchise governance groups.
• QSR, restaurant, beverage, or CPG experience preferred.

• Strong…