Senior Analyst, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

• You’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, and/or online testing strategy

• Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns
• Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identify nuances in data to optimize our clients’ business
• Support marketing initiatives across project and campaign life cycles, including measurement plans, primary and secondary research, and performance reporting
• Analyze data to tell a performance story that can be easily communicated to senior leadership

• 3+ years of work experience in a relevant industry
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
• Comfortable in a fast-paced and deadline-driven environment
• A tenacity to solve problems, find solutions and seek out the unknown
• At ease in front of the client, as in-person presentations and meeting are vital in this role
• Paving own path and prioritizing needs based on impact and effort
• A clear understanding for organization and juggling concurrent responsibilities
• Client relationship and communication skills, with experience managing multiple projects across teams

Relevant Tool / Platform Use:

• Google Campaign Manager
• Microsoft Office Suite:
  Excel, Powerpoint, Outlook
• Paid Social Tools:
  Snapchat, Tik Tok, Meta Business Manager

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable…