Marketing Strategy Lead

Chase Home Lending makes the dream of home ownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #1 in mortgage servicing and #5 in mortgage originations, reaching more than 80 million households. As Vice President on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with “One Chase”.

Job Responsibilities:

Understand commercial context through market, competitor, and customer insights and identify opportunities through product mix, share, and customer gap analysis

Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls

Lead strategic initiatives that engage target audiences along the home buying journey across digital, branch, and advisor channels Partner with Insights team on customer research projects to support high-stakes growth opportunities and manage research budget

Share market insights with Marketing organization including competitor product launches, strategic moves, offers/campaigns, and marketing spend

Required Qualifications , Capabilities and

Skills:

5+ years of experience in marketing strategy or execution

Strategic & Analytical Thinking:
Apply management skills such as opportunity assessment,  structured problem solving, sizing, prioritization, hypothesis testing, and execution planning

Cross-functional Execution:
Work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance Communication:
Build narratives around complex topics and communicate in written and verbal formats with senior leadership Advanced MS Excel and PowerPoint skills

Bachelor’s degree from an accredited institution

Preferred Qualifications , Capabilities and

Skills:

Marketing Strategy:
Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience

Marketing Communication:
Deploy multichannel marketing campaigns (owned media, paid media, branch, and local) with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation AI:
Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines

Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments Master’s degree/MBA in Marketing from an accredited institution

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits…