Market Research Analyst

Job-ID Reference
26-04107

Remote
50% Remote Pay rate range - $45/hr. to $49/hr.

Schedule:

Fully onsite

Job Description:

Top skills:
   
-Data Analysis
   
-Dashboard Development (Power BI / Tableau)
   
-Retail / Client Domain Knowledge
   
   KEY RESPONSIBILITES/REQUIREMENTS:

Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.
   
• Conduct reclientrch on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
   
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
   
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
   
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
   
• Develop and implement procedures for identifying advertising needs.
   
• Direct trained survey interviewers.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
   
• Ability to work independently and manage one's time.
   
• Knowledge of principles and methods for showing, promoting, and selling products or services.
   
• Knowledge of media production, communication and dissemination techniques and methods.
   
   Education/

Experience:

Bachelor's degree in marketing or equivalent training required.
   Responsibilities:
   
• Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.
   
• Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.
   
• Collaborate closely with the Senior Manager of Competitive Intelligence at Client to align analytical objectives with the subsidiary's Mystery Shop Data needs.
   
• Utilize in-house tools, Tableau and techniques, with a focus on Excel, to organize and interpret complex data sets.
   
• Prepare detailed reports, presentations, and dashboards to communicate findings and insights to key stakeholders.
   
• Collaborate with cross-functional teams, including product management, marketing, and retail execution sales teams, to provide strategic insights and support decision-making processes.
   
• Monitor competitor activities and industry developments to stay informed of market trends and emerging threats or opportunities.
   
• Assist in the development of competitive intelligence strategies and frameworks to enhance the company's competitive position.

Qualifications:

• Bachelor's degree in Business, Accounting, Finance, Marketing, Economics, or related field.
   
• 2 to 5 years of experience in competitive analysis, market reclientrch, or related fields.
   
• Proven expertise in Excel, data analysis, and visualization techniques.
   
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
   
• Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
   
• Detail-oriented with a commitment to accuracy and quality.
   
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
   
• Experience in the consumer electronics industry or related sectors is preferred but not required.