Sr. Director of Social Media

Sr. Director of Social Media

Locations: Dallas, TX | Lansdowne, VA | Scottsdale, AZ

Schedule: Hybrid - 4 days onsite, 1 day remote

Employment Type: Full-Time - no sponsorship provided

Dallas, TX / Scottsdale, AZ: $107,000-$157,000

Lansdowne, VA: $120,000-$176,000

The organization offers a comprehensive and generous benefits package, including:

• 100% employer-paid medical and dental premiums
• Employer HSA contributions
• 401(k) with company match
• Paid disability and long-term care coverage
• Life insurance
• 16 days of PTO
• 12 paid holidays
• 5 additional gift holidays at the end of December
• Annual merit increases
• Strong opportunities for professional growth and advancement

We are partnering with a rapidly growing, mission-driven legal organization seeking a Sr. Director of Social Media to lead and elevate its organic social media presence across Facebook, Instagram, You Tube, X, and Linked In.

This is a high-impact leadership opportunity for a social media executive who can think strategically, move quickly, and remain hands-on. The organization operates in a fast-paced environment where breaking news, legal developments, cultural moments, and major organizational wins can require immediate social media response.

The ideal candidate will bring the executive presence and strategic perspective expected of a Senior Director while still being comfortable getting into the details of content creation, publishing, community engagement, and day-to-day execution.

• Develop and own the organization's organic social media strategy across Facebook, Instagram, You Tube, X, and Linked In.
• Establish a clear vision for audience growth, engagement, brand awareness, and long-term social impact.
• Maintain deep knowledge of social media algorithms, platform trends, formats, and best practices.
• Identify and capitalize on emerging cultural conversations and high-stakes news moments.
• Develop and monitor KPIs and regularly report performance and insights to Marketing leadership.
• Own the social media budget, including agency relationships, creator partnerships, and technology.

• Lead the planning, creation, and publishing cadence for social media content.
• Provide creative direction and platform-specific recommendations for social assets.
• Ensure content is compelling, timely, polished, and optimized for each platform.
• Remain hands-on with content creation and publishing when team capacity or priorities require it.
• Oversee community engagement and ensure the organization's voice is consistently represented across platforms.
• Respond quickly to breaking news, legal developments, and other time-sensitive opportunities.

• Partner closely with Creative Services to shape content and ensure assets are optimized for social distribution.
• Collaborate with Digital Advertising to align organic and paid social strategies.
• Work closely with Communications on rapid-response priorities and breaking developments.
• Bring audience and platform insights into broader marketing and communications strategy.
• Surface high-performing organic content that may be appropriate for paid amplification.

• Lead, develop, and mentor the organization's social media team.
• Initially manage one direct report, with the opportunity to grow the team over time.
• Establish priorities, workflows, and expectations for the team.
• Ensure projects are completed with excellence, on time, within budget, and consistent with organizational brand and messaging standards.
• Balance leadership responsibilities with hands-on execution.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 10+ years of social media experience
  , ideally…