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Frito-Lay Tostitos​/UTC Innovation - Associate Marketing Manager

Job in Plano, Collin County, Texas, 75086, USA
Listing for: PepsiCo
Full Time position
Listed on 2026-10-01
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management, Product Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 93500 - 156450 USD Yearly USD 93500.00 156450.00 YEAR
Job Description & How to Apply Below

Frito-Lay Tostitos/UTC Innovation - Associate Marketing Manager Imagine What Can Happen When YOUR “Can-Do” Attitude MEETS OUR Iconic Brands

Bring your passion and talent to our stage and continue to share our future and deliver innovative products to our consumers. The Innovation team is looking for a strategic, analytical problem solver and results-oriented marketer who thrives in a fast-paced environment were chartering a clear path in the face of ambiguity, bringing others along, and executing flawlessly are crucial. This is an exciting opportunity as the team develops innovation strategy and executes new and exciting launches across a portfolio of brands.

This role will be responsible for leading core innovation across some of our most iconic and important brands with a particular focus on Tostitos, helping to drive growth and countless smiles to consumers!

As the Associate Marketing Manager, you will lead strategy and execution for a multi-horizon pipeline for our Unflavored Tortilla Chips category and the Tostitos brand. This role will help execute the innovation strategy with cross-functional teams and develop a robust innovation pipeline. We are a nimble team. This experience will develop and showcase your ability to stay on top of leading trends, think strategically, act quickly and think outside the box to fully realize product ideas from concept to scale-up.

And you’ll grow in your executive presence as you influence senior leaders across the organization to believe in our great innovation plans.

Responsibilities
  • Lead the execution of innovation projects for Tostitos/UTC through stage gate process in collaboration with cross-functional partners while navigating complexity
  • Bring strong analytical background and strategic rationale to build recommendations for pipeline development
  • Balance art and science, leveraging your deep understanding of the consumer and trends to make gut instinct decisions, while balancing with insights & analytics to drive a data-oriented learning agenda
  • Develop new products through close cross-functional partnership with speed to market as a focus
  • Partner with brand and sales team to create best in class sell story and tools for sell-in
  • Lead best-in-class cross functional partnership skills across the organization including brand, insights, finance, supply chain, R&D, sales, and agency partners

Compensation and Benefits:

  • The expected compensation range for this position is between $93,500 - $156,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
    Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications

Ideal candidate will have:

  • Previous CPG and/or agency innovation experience strongly preferred
  • MBA degree or BBA with 3+ years of direct, full-time work experience
  • Strong project management skills and cross-functional team experience
  • Strong demonstrative leadership potential and strategic thinking
  • A passion for understand consumer behavior and an ability to translate trends and insights into product ideas that uniquely satisfy unmet needs
  • Can-do spirit with an aptitude in dealing with ambiguity facilitated…
Position Requirements
10+ Years work experience
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