Senior Associate, Marketing Strategy - Auto & Paid Channel Activation

As a Senior Associate Marketing Strategist with Chase Auto, you will lead marketing initiatives to accelerate growth across paid channels. You’ll collaborate with cross-functional teams to strategize audience targeting, channel approaches, and creative execution. Your expertise in digital marketing and analytics will be instrumental in developing impactful, evidence-based campaigns that support brand awareness, consideration, and new customer growth.

• Paid Channel Leadership: Lead paid search execution for Auto campaigns (manage budgets, optimize keywords, and track performance), and launch and optimize auto-focused campaigns across social, affiliate, and emerging digital platforms.

• Growth Segment Activation: Develop and activate messaging strategies for identified growth segments; track segment performance and recommend adjustments.

• Strategy Development: Develop marketing strategies aligned to Auto business objectives, build deep understanding of customer segments and needs, and support ongoing strategy execution and refinement.

• Competitive Intelligence: Monitor and analyze competitor activity in digital channels, including campaign launches, channel mix, and segment targeting/offers.
• Strategic Analysis & Reporting: Utilize data and analytics to support forecasting, performance assessment, test results, and profitability; identify trends and recommend optimizations.
• Cross-Functional Collaboration: Collaborate across a matrixed organization to influence partners, build consensus, and drive effective audience targeting, channel strategies, and creative execution.

• 5+ years in marketing, with expertise in search
• Skilled at managing multiple projects and timelines
• Analytical, creative problem-solver who uses data to diagnose issues and optimize outcomes

• Ability to communicate effectively and confidently with numerous stakeholders across a range of functional areas and teams

• Proficient in Microsoft Excel and Power Point

• Experience working in highly matrixed organization

• Financial services or automotive industry knowledge/experience is a plus

• Social and/or affiliate marketing experience is a plus

• Ability to promote a strong control environment and adhere to procedures, while maintaining a customer-first mindset

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and…