Sr Site Merchandiser

SR Site Merchandiser – Ecommerce

Hybrid position working from the Legacy Support Center located in Plano, Texas.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

This position is responsible for owning the strategy through execution for growth for assigned categories on  You will own the relationship with assistant buyers/buyers across multiple departments in efforts to drive assortment, inventory investment, promotions, and profitability analytics. The goal is to identify, recommend, and execute strategies to achieve e‑comm KPI goals.

This position will analyze and leverage customer information and behaviors to prioritize the most critical actions necessary to improve the customer journey/shopping experience, ultimately resulting in improved customer and associate satisfaction, increased traffic and sales, and improved conversion.

This role will report to Site Merchandising Senior Manager (Sally Beauty Ecommerce).

• Translate the in‑store category and overall e‑Commerce strategy and incorporate it into the online experience, including visual display of category pages and category‑specific taxonomy, navigation, and search experience. Ensure all SKUs are set up accurately with a “complete” status for online on  within slated time frames, including naming convention, product attributes, product categorization, keywords, and SEO support.
• Recommend changes to category online strategies to leadership on a weekly, monthly, or quarterly basis based on results of site analytics and promotional reviews.
• Manage and develop a Site Merchandiser to ensure all product‑related pages are optimized and correct; coach Site Merchandiser on their category’s merchandise strategy, including visual display of their category pages. Analyze and share insights from campaigns (e.g., hindsight/postmortem) and apply learnings to future events and end‑to‑end experiences.
• Proof monthly site content and CRM/marketing campaigns, providing links to optimize customer journey and conversion. Participate in marketing brief process to ensure assigned category objectives are met.
• Execute online promotions across various digital platforms including  and email marketing. Assist in the planning and execution of promotional events and partnerships that enhance online visibility.
• Other duties as assigned by manager.

• Bachelor’s Degree
• 3‑5 years related e‑commerce experience, preferably with a multi‑channel retailer (preferred).
• Experience with Salesforce, Excel, Google Analytics / Adobe Analytics.
• Excellent attention to detail and customer‑centric orientation, with strong teamwork skills across Merchandising, Marketing, Digital and P&A.

• Detail oriented / Well organized
• Strong communication, proofreading and people skills a must
• Ability to work in a fast‑paced, deadline‑driven environment; flexibility with project timelines
• Self‑motivated
• Strong analytical skills: ability to analyze data and make informed decisions
• Strong problem‑solving skills with a bias for action and enthusiasm to learn and improve business
• Proficient in Microsoft Excel
• Knowledge of E‑Commerce platforms and functionality such as Quantum Metrics, Google Analytics, Salesforce is a plus.
• Experience with Photoshop, Figma or design platforms is preferred.

The work may require some physical exertion such as long periods of standing, walking, bending, crouching, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as…