Principal Associate, Brand (Auto

Principal Associate, Brand (Auto)

Capital One Auto is seeking a creative and customer‑focused Principal Brand Associate to lead event marketing efforts.

The Associate will develop and execute event strategies that provide iconic in‑person experiences for senior executives, collaborating with cross‑functional teams and external partners.

• Lead strategic brand development of in‑person event experiences for senior level executives.
• Develop creative briefs and collaborate with creative partners to bring event strategies to life via engaging experiences.
• Serve as key liaison and collaborate with cross‑functional teams including Creative, Legal, Third‑Party Vendors, and others.
• Create white‑glove experiences representative of our brand and a foundation for relationship building.
• Influence internal decision‑makers with formal recommendations and informal networking through excellent communication and influencing skills.
• Handle various project‑management tasks, adhering to event timelines and managing event budgets.
• Act as steward for well‑managed processes, identifying opportunity gaps where uncovered.

• At least 5 years of experience in marketing or brand.
• At least 5 years of experience in event management or hospitality.
• Bachelor’s Degree or military experience.
• Strong organizational and project‑management skills.
• Experience leading and managing creative processes with creative teams.
• Ability to autonomously manage details of multiple projects, deadlines, and changing priorities simultaneously while maintaining accurate work.
• Highly effective communication skills with outstanding writing, editing, and presentation abilities.
• Strong working knowledge of Google Suite (Sheets, Docs, Slides).
• Entrepreneurial spirit, initiative, leadership, creativity, and a balance of proactive and reactive drive for results.
• Preferred – Master’s Degree.
• Preferred – 2+ years of experience in Financial Services marketing.

Plano, TX: $109,900 – $125,400 (annual, full‑time).

Role eligible for performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Compensation is offered at the time of hiring.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law;
San Francisco, California Police Code Article 49, Sections 4901‑4920;
New York City’s Fair Chance Act;
Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.