Head of Sales

Head Of Sales

National Leadership Role | High Growth | Venue Partnership | 30%+ Travel

The Head Of Sales is responsible for leading Pop Stroke's national event and group sales strategy, structure, and execution across all venues. This role oversees a layered field sales organization consisting of Senior Sales Managers who lead and support Event Sales Managers, Local Marketing Managers, Coordinators, and other sales resources across the Pop Stroke portfolio.

This leader is accountable for transforming event and group sales into a significant and sustainable revenue engine for the business, with a goal of growing sales-generated revenue to approximately 20–30% of total venue revenue over time.

Just as importantly, the Head Of Sales is responsible for ensuring the Sales organization operates as an integrated partner to our venues—not as a separate corporate function. Sales success at Pop Stroke requires deep partnership with Operating Partners and venue leadership, a strong understanding of venue operations, and shared accountability for both the revenue sold and the experience ultimately delivered to the guest.

The Head Of Sales will establish the expectation that sales leaders know their venues, understand their businesses, spend meaningful time in the field, and work side-by-side with Operating Partners to identify opportunities, solve challenges, support major events, and drive revenue.

This is not an individual contributor sales role. This leader must scale performance through people, systems, training, data, venue partnership, operational understanding, and disciplined execution.

What Success Looks Like

• Event and group sales represent an increasingly meaningful share of total venue revenue.
• Sales-generated revenue reaches or exceeds established penetration targets, with a long-term goal of approximately 20–30% of venue revenue.
• Existing venues consistently deliver year-over-year event and group sales growth.
• New venues launch with strong pipelines, community relationships, and event sales momentum.
• Senior Sales Managers operate as strong business leaders who effectively coach, develop, and hold their teams accountable.
• Sales teams build strong, trusted partnerships with Operating Partners and venue leadership.
• Sales strategies reflect the unique opportunities, seasonality, capacity, guest mix, and needs of each individual venue.
• Local sales teams consistently execute proven prospecting, pipeline management, conversion, follow-up, and relationship-building practices.
• Corporate, social, community, fundraising, and large-group bookings grow across all markets.
• Sales leaders are visible and engaged in venues, particularly during high-volume events, peak periods, and important activations.
• Sales and Operations share accountability for delivering exceptional events that generate repeat business and referrals.
• Event offerings continue to evolve to maximize revenue, profitability, operational execution, and guest satisfaction.
• Pop Stroke develops a proactive, entrepreneurial, performance-driven sales culture rooted in The Pop Stroke Way.

Key Responsibilities

• National Sales Strategy & Revenue Growth
• Own and execute the overarching national strategy for events, group bookings, and sales-generated revenue.
• Build aggressive but achievable growth plans by venue, market, and region.
• Establish clear sales benchmarks, KPIs, pipeline expectations, and performance standards across the organization.
• Create differentiated strategies based on individual venue opportunities rather than relying solely on a one-size-fits-all national approach.
• Identify and scale opportunities across:
• Corporate events
• Social celebrations
• Community partnerships
• Fundraising
• Schools and youth organizations
• Repeat business
• Large-format bookings
• Local and regional partnerships
• Analyze existing venue performance and partner with Senior Sales Managers and Operating Partners to develop action plans for underperforming markets.
• Ensure every venue is maximizing its event sales opportunity while balancing operational capacity and the overall guest experience.
• Continually identify new revenue opportunities and challenge the organization to rethink how Pop Stroke uses its…