Capital Equipment Sales Executive – New Business Development

Computerized Cutters, Inc. (CCI) is seeking an experienced, highly motivated Capital Equipment Sales Executive to sell our American-made automation and manufacturing equipment to sign manufacturers throughout the United States, Canada, Mexico and Central America.

Your primary focus is generating net-new business through proactive outbound prospecting, developing opportunities from cold prospects, and closing high-value equipment sales through a consultative process.

The ideal candidate is an experienced B2B capital equipment or industrial machinery salesperson with a demonstrated ability to generate new business, develop opportunities from existing customers and prospects, and close high-value equipment sales through a consultative sales process.

This individual should be comfortable working directly with business owners to identify production challenges and opportunities, and recommend equipment solutions that provide measurable operational and financial value.

• Outbound prospecting & pipeline: Primary focus will be on generating net-new business through proactive outbound prospecting. Identify, score, and prioritize high-quality prospects; build and maintain a healthy pipeline; and consistently hit monthly new-business targets.
• Full-cycle selling: Lead the entire sales cycle - prospecting, discovery, demonstration (if required), quote, negotiation, and close.
• Consultative diagnosis: Map customer production workflows and recommend equipment that improves efficiency, capacity, and labor utilization, with a clear ROI and business-impact case for decision-makers.
• Demonstrations: Deliver virtual and in-person equipment demos to owners and operational decision-makers.
• Relationship growth: Build long-term relationships that generate repeat and expansion business within the sign-manufacturing industry.
• Field presence: Represent CCI at trade shows, industry events, and customer sites.
• Pipeline discipline: Maintain consistent pipeline management, forecasting, and CRM accuracy in Net Suite.
• Cross-functional teamwork: Partner with marketing, engineering, manufacturing, and service to ensure an exceptional customer experience.
• Quota attainment: Meet or exceed quotas that include annual business revenue, net-new customers acquired per year, and a qualified pipeline of opportunities built per quarter.

Success means consistently creating new sales opportunities, building a healthy outbound pipeline, converting new prospects into customers, meeting or exceeding sales quotas, and growing CCI's overall book of business. A successful candidate will balance disciplined prospecting with smart prioritization, focusing time on the opportunities most likely to generate meaningful, profitable growth.

• Proven success in B2B capital equipment, industrial machinery, automation, CNC, fabrication, or similar high-value sales
• Proven track record of personally generating pipeline, acquiring new customers, and closing new-business opportunities
• Strong consultative selling skills with the ability to diagnose needs and propose solutions
• Ability to understand technical products and manufacturing workflows
• Strong ability to communicate ROI and business value to decision-makers
• Excellent communication, presentation, negotiation, and relationship-building skills
• Highly organized with strong follow-up discipline
• Self-motivated, competitive, accountable, and results-driven
• Comfortable working independently in a collaborative manufacturing environment
• Willingness to travel for customer visits, demos, and trade shows

• 5+ years experience selling CNC equipment, fabrication machinery, industrial automation, sign equipment, printing equipment, metalworking machinery, woodworking machinery, or similar capital equipment is highly desirable.
• Sign industry experience (a plus, but strong capital-equipment sales and new-business success are the priorities)
• Professional fluency in English and Spanish