Marketing & Business Development Manager – Broward Mall FL

Marketing & Business Development Manager – Broward Mall FL

Marketing & Business Development Manager – Broward Mall

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draws on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties.

This position is based in Plantation, FL, but our company operates nationally, particularly in large regional malls.

As the Marketing and Business Development Manager, you will lead the creation and execution of marketing initiatives to drive leasing, sales, and overall business growth for the retail center. You will develop and implement campaigns, analyze market trends, and support business development efforts while collaborating with internal teams, tenants, and external partners to ensure alignment with strategic goals. You will report to the General Manager with a dotted line to the AVP of Marketing and oversee the Marketing Coordinator, guiding campaign execution and business development activities.

• Comprehensive health coverage:
  Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security:
  Life and disability insurance for added protection
• Flexible financial options:
  Health savings and flexible spending accounts offered
• Well-being and work-life balance:
  Paid time off and holidays

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

• Bachelor’s degree in Marketing or related field, with 3–5 years of professional experience in marketing or retail/shopping center environments.
• Solid knowledge of marketing fundamentals, research, reporting, and social media management.
• Proficiency with PC, Microsoft Office Suite (Excel, Word, PowerPoint), and design tools such as Illustrator and Photoshop; ability to quickly learn new systems.
• Solid organizational, time management, multitasking, and delegation skills, with keen attention to detail.
• Excellent interpersonal, oral, and written communication skills, with flexibility to work evenings, weekends, and travel as needed.

• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends

• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive…