Marketing Manager

Job Title:

Marketing Manager

Field Marketing

General Manager;
Director of Field Marketing

Exempt, Full-Time

At Spinoso Real Estate Group, we believe retail real estate holds untapped potential to transform communities, foster connection, and drive economic growth. The Marketing Manager will collaborate closely with the General Manager and Spinoso REG’s Corporate Field Marketing Team to develop and execute all marketing objectives for their property. This role is responsible for leading the property’s annual marketing strategy and budget, overseeing digital and in-person campaigns, events, advertising initiatives, and community partnerships that drive foot traffic, increase tenant sales, and strengthen overall center awareness.

The ideal candidate will excel at building strong tenant and community relationships while leveraging market research, branding skills, social media, and other promotional strategies to support property performance, enhance customer experience, and position the center as a leading destination within the market.

• Collaborate with the General Manager and the Corporate Field Marketing Team to develop and execute all marketing objectives for the property.
• Lead the development of the property’s annual marketing strategy and budget, including an event and activation calendar designed to increase foot traffic, drive sales, and build community awareness while staying within budget.
• Conduct market research and analyze findings to influence the development of the property’s annual marketing strategy.
• Compare monthly budget actuals with budget estimates through monthly reforecasting and invoice submittals.
• Coordinate with venders and other onsite staff to lead the production of weekly, monthly, and quarterly events.
• Attend community networking events to maintain professional relationships between relevant community leaders and local institutions.
• Coordinate all printed advertising opportunities for the property within local community spaces as needed.
• Oversee all visual communications within the property, including digital directories, window displays, signage, and holiday décor.
• Maintain and expand the property’s email and SMS database by scheduling weekly/bi-weekly message blasts and promoting the VIP program onsite and online.
• Keep the property’s website up to date at all times with current event schedule, store listings, and other promotions happening onsite.
• Manage all tasks related to the property’s social media accounts (Facebook, Instagram, etc.) including, but not limited to:
  • Creating and executing a content calendar for all posts, reels, and stories.
  • Accept and plan collaborated posts associated with all accounts from property retailers, venders, and community figures.
  • Work with local influencers to support property campaigns when applicable.
  • Keeping all property information (hours, address, etc.) up to date on all accounts.
  • Manage and respond to any direct messages received in a timely manner.
  • Curate the brand’s voice and the personality of the brand.
  • Regularly review and analyze all social media analytics to monitor the effectiveness of current and future campaigns.
• Spearhead the property’s paid advertising strategy by conducting digital ads, radio promotions, or other media buys for events, sales opportunities, and relevant tenant promotions as needed.
• Collect all marketing data needed for corporate, client, and mall-level reporting documents.
• Establish and maintain strong relationships with property tenants to advise on sales productivity, event involvement, and promotional opportunities within the center.
• Collaborate with the General Manager to monitor tenant sales and implement strategic marketing…