Sr. Manager, eCommerce & Optimization

Sr. Manager, eCommerce Growth & Optimization

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting‑edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own scents capes that enhance daily life and craft environments that feel as good as they smell.

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

This is a high‑impact individual contributor role at the center of Pura’s eCommerce engine. You will lead the site experience performance, conversion rate optimization, and commercial forecasting that drive how we grow—and how fast. You are analytically rigorous, deeply curious about customer behavior, and obsessed with results. You don’t wait for insights to come to you; you build the systems, models, and processes that surface them faster and more accurately than anyone else.

As a Senior Individual Contributor, you will work across teams—Paid Media, Lifecycle Marketing, Merchandising, Promo Planning, Engineering / Development, User Experience, and Analytics—to drive the testing roadmap, manage forecasting, and ensure we’re making smart, data‑backed decisions every day to drive the eCommerce business forward. You are kind, reliable, process‑oriented, and bring an ownership mentality to everything you touch. You thrive in ambiguity, move fast, and bring people along with you.

• Conversion Rate Optimization Leadership:
  Own and manage the full CRO pipeline— from ideation through testing to rollout. You will determine what gets tested, prioritize the roadmap, partner with Development, Merchandising, User Experience, and Analytics, and make the final call on what goes live, when, and why.
• Traffic & Conversion Analytics:
  Leverage GA4, Full Story, Shopify, Tableau, and other third‑party tools to deeply understand traffic patterns, conversion by channel, and funnel performance. Translate those insights into clear narratives and action plans.
• Channel Forecasting & Goal Setting:
  Partner with Paid Media, Lifecycle Marketing, Merchandising, and the Promo Planning team to build and lead channel‑by‑day forecasts. Lead the ongoing review cadence to determine what needs to change, which levers to pull, and how to course‑correct in real time.
• Forecasting & Projections:
  Provide daily & monthly forecasts and projections on first‑time revenue, returning revenue, new subscribers, new customers, orders, AOV, traffic, conversion, subscription take‑rate, and other key metrics—and be accountable for the accuracy and integrity of those models over time.
• Reporting & Business Reviews:
  Support reporting for Monthly Budget Lock, Weekly Business Review, and Quarterly Business Review, as well as other leadership reporting checkpoints. You will be the go‑to for determining and communicating targets—traffic, CVR, AOV, new customers, and subscribers—by day, by month, and up to eight quarters out.
• Opportunity Sizing:
  Bring data, modeling, and sensitivity analysis to bear on the initiatives competing for engineering and product resources. You will size the revenue and conversion impact of potential investments, build the business cases that inform prioritization decisions, and…