Lead Motion Designer

Lead Motion Designer

UX Design
·

Reports to:

VP, UX Design & Research
· Full Time
· Office/Remote /Hybrid

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent.

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Pura has established a solid motion design foundation through agency support, with a set of principles and a style guide to build on, all of which evokes Pura. Now we need a seasoned, highly experienced motion designer — with a decade or more of proven craft — to take motion to the next level at Pura — elevating the work and ensuring it permeates every applicable moment across the entire Pura ecosystem, from product and app to website and brand.

This is a hands-on, expert-level individual contributor role for someone who has led motion design at a consumer tech company before and is ready to be the definitive motion authority at Pura — setting the standard, executing at the highest bar, and reducing our reliance on outside agencies for ambitious motion work.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• As the sole motion design expert at Pura, serve as the steward of the brand's motion identity — the definitive voice on how motion should look, feel, and behave everywhere it shows up.
• Ensure Pura's Motion Principles are reflected consistently across our entire ecosystem — UX, website, app, and brand.
• Own and evolve Pura's cross-platform motion design system, building on the current foundation established, and translating principles into a real, componentized, reusable library.
• Design and prototype micro-interactions, screen transitions, onboarding sequences, and moment-of-delight animations across our mobile app and web product.
• Design ambitious, high-craft motion projects that push what's possible for Pura and set the bar for the rest of the organization.
• Partner directly with Brand to extend the motion language into marketing, social, campaign, and video content, keeping one consistent motion identity across every Pura touchpoint.
• Support the Brand team directly on high-impact motion needs — major campaigns, launches, and brand moments that call for your level of craft.
• Integrate high-fidelity 3D Renders of our products, including diffusers and fragrances, into motion experiences, as needed.
• Define motion principles, timing and easing standards, and choreography guidelines; document and maintain a scalable motion style guide and token system.
• Collaborate closely with iOS, Android, and web engineers to implement animations accurately, using formats like Lottie and Rive or native animation APIs. You will ensure what is built and in the hands of users matches the motion designs precisely.
• Build high-fidelity animated…