Senior Manager, Influencer Marketing & Experiential

Senior Manager, Influencer Marketing & Experiential

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design —transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scents capes” that enhance daily life and craft environments that feel as good as they smell.

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

We are looking for a motivated, high-energy Senior Manager, Influencer Marketing & Experiential to join the Pura Communications team. In partnership with the Director of Communications, this role will be responsible for building brand advocacy and driving awareness through strategic partnerships with highly engaged influencers, VIPs. The role will work cross-functionally with Pura’s internal marketing and creative teams, as well as with external agencies who impact this area of the business.

The ideal candidate is at the forefront of influencer marketing trends and has a creative and innovative approach that can elevate traditional programming. This candidate should be knowledgeable on up-and-coming influencers that can help further establish Pura as a leader and trailblazer in the premium home fragrance space. The position requires strong communications skills, an aptitude for multitasking and an overall passion for the creator space.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

• INFLUENCER MARKETING:
  • Own end-to-end campaign execution, managing the full campaign lifecycle, from strategic briefing, creator selection, and contract negotiation to content approval, trafficking and final performance reporting
  • Refine and maintain influencer casting frameworks tied to Pura’s brand archetype, ensuring strategic alignment and visual consistency across every campaign
  • Align Pura with image-enhancing creators, while maximizing cultural relevance
  • Design and execute influencer strategies tailored to the campaign objective, whether the goal is expansive brand awareness or driving immediate conversion/revenue
  • Serve as the connection point to build strong and deep connections with agents and talent, ensuring consistent communication and high-touch support
  • Oversee our product gifting roadmap, collaborating with internal creative and production partners to develop and execute creative mailers and evergreen seeding
  • Optimize affiliate platforms (e.g., Shopmy, LTK) to identify new talent, process inbound requests, manage “opportunities” and track results to inform future strategy
  • Co…