Director, Retail Accounts; Beauty Channel Focus

Director, Retail Accounts (Beauty Channel Focus)

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting‑edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We’re not just a fragrance company—we’re on a mission to change the way people experience scent.

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Director, Retail Accounts at Pura will be a key leader in defining and executing our retail growth strategy, with executive ownership over expanding our presence and partnerships within the Beauty channel. This role requires a visionary leader and strategic executive who will engage, negotiate, and cultivate relationships with high‑level buying partners and other key retailers in the Beauty sector. The ideal candidate will establish the strategic direction for identifying and capitalizing on merchandising, marketing, and retail expansion opportunities, ultimately driving exponential sales growth, segment P&L performance, and firmly establishing Pura as the category leader in the retail fragrance market.

This Director role is critical for setting the standard for seamless purchase order (PO) fulfillment and cultivating executive‑level, strong, lasting relationships within the Beauty channel.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high‑growth company that’s redefining the way people experience scent.

• Executive Account Strategy & Leadership:
  • Establish and oversee relationships with core retail partners in the Beauty channel, defining Pura's long‑term business objectives within this segment. Direct the development of a comprehensive understanding of the Beauty channel market dynamics, competitive landscape, and strategic priorities of key partners to inform overall company strategy.
• Strategic Merchandising & Marketing Direction:
  • Define and direct innovative merchandising and marketing strategies tailored to the unique characteristics of the Beauty channel and its consumer base. Collaborate closely with internal marketing and product VPs and Directors to develop high‑impact, scalable in‑store displays, promotional campaigns, and marketing collateral.
• Retail Expansion & Portfolio Growth:
  • Lead the execution of Pura's footprint expansion within Beauty channel stores, identifying and negotiating high‑value new physical retail and strategic partnership opportunities. Conduct high‑level analysis of potential distribution channels, develop strategic business plans to maximize segment sales and brand visibility, and lead complex negotiations for all new store placements within the Beauty channel.
• Supply Chain & PO Excellence Oversight:
  • Oversee the end‑to‑end PO fulfillment process for Beauty channel partners, establishing best practices for accuracy, efficiency, and adherence to their specific routing guide requirements. Proactively establish systems and processes to address and resolve complex fulfillment challenges, maintaining clear and consistent executive communication with retail partners.
• Business Development & Executive Prospecting:
  • Identify, target, and secure new, large‑scale retail partnerships within the Beauty channel. Negotiate and finalize complex, high‑level deals, and direct the seamless onboarding of new retail accounts. Leverage existing industry relationships and actively seek opportunities to further penetrate and capture market share…