Global Marketing Leader, Brand & Growth Transformation

AMF Promotes Diana Boxey to Vice President Global Marketing

AMF Bakery Systems, a global leader in bakery automation solutions, is proud to announce the promotion of Diana Boxey to Vice President, Global Marketing. This milestone recognises Boxey’s 13 years of outstanding leadership and vision in guiding the company’s brand evolution through an era of transformative growth.

Since joining the organisation in 2012, Boxey has played a pivotal role in building the marketing foundation that has helped grow AMF from a single‑brand entity into a family of nine globally recognised brands, all committed to delivering best‑in‑class unit equipment and complete system solutions for industrial bakers worldwide.

Today, AMF supports a team of more than 800 teammates across seven manufacturing facilities spanning three continents, united by a shared purpose: to bring better food to families around the world while developing better lives for teammates, families, customers, and communities.

As Vice President, Global Marketing, Boxey will lead the company’s continued marketing transformation, driving brand strategy, digital innovation, demand generation, and commercial alignment across all product lines and regions.

“Diana has been a catalyst in shaping our global brand through several acquisitions and entry into new markets as well as elevating how we show up for bakers around the world,” said Ken Newsome, Executive Chairman and CEO of AMF Bakery Systems. “This role is critical to our strategic growth path, and Diana’s leadership, creativity, and business acumen will be essential as we continue expanding our capabilities and global reach.”

In this elevated role, Boxey will work closely with product management, sales, engineering, and executive leadership to align marketing strategies with the company’s long‑term vision and customer‑driven innovation roadmap.