VP, Product - Cardholder

Overview

Blackhawk Network (BHN) is dedicated to creating meaningful connections between consumers and businesses through our global brand relationships and innovative payment technologies. As a leader in stored value payments, we serve a variety of needs including gifting, employee rewards, health and wellness, consumer promotions, government assistance, and more. We are seeking a VP of Product focused on Cardholder Experience to lead and enhance our consumer-facing initiatives, ensuring our products not only meet but exceed the expectations of today’s digitally savvy consumers.

This role will be instrumental in driving innovation, fostering strategic partnerships, and expanding our footprint in the mobile and digital wallet space. This leader will own the strategic vision and execution for a critical product portfolio, driving both market competitiveness and long-term profitability. This senior leadership role requires a seasoned product executive who can balance big-picture strategy with operational excellence—overseeing product life cycles from conception through delivery while maintaining close alignment with executive leadership on organizational goals.

With responsibility for managing global teams and substantial resource allocation, this position shapes the future direction of our technology products and ensures they deliver exceptional value to customers and the business alike.

You ll love this job if...

• you excel at crafting compelling product strategies that balance market opportunity, technical feasibility, and financial performance across multi-year horizons
• you re a natural relationship builder who thrives on partnering with C-suite executives to translate company vision into concrete product roadmaps and outcomes
• leading and developing large, distributed product teams energizes you, and you have a track record of building high-performing organizations that consistently deliver
• you love the challenge of making tough trade-off decisions on resource allocation, prioritization, and cost management while keeping quality and customer impact at the forefront
• you re passionate about staying ahead of market trends and competitive dynamics, using those insights to position products for sustained success

• Product Strategy and
  
  Roadmap:
  
  Own the product strategy, roadmap, and full lifecycle for the cardholder experience portfolio, ensuring alignment with BHN s broader business objectives
• Product Oversight:
  Oversee product management activities with a focus on quality, market competitiveness, and clear communication with senior leadership on progress and priorities
• Financial Planning:
  Formulate and execute long-term plans for cost optimization and profitability
• Team Leadership:
  Build and develop a team of product managers focused on delivering superior cardholder experiences across mobile and web platforms
• Strategic Development:
  Drive the vision and roadmap for BHN s cardholder experience, emphasizing innovation from concept (zero-to-one) to execution
• Mobile and Digital Wallet Integration:
  Leverage existing relationships and establish new partnerships with key players at major wallet and payment platforms to enhance our mobile offerings
• Network Business Models:
  Develop and implement strategies for working with partners and brands, focusing on pricing strategies and maximizing mutual value
• Experimentation and Innovation:
  Employ advanced experimentation techniques to test value propositions and hypotheses, ensuring our products resonate with target audiences
• Consumer Product Expertise:
  Apply deep knowledge of consumer financial and wallet products to inform product development and enhancement initiatives
• Cross-Functional Collaboration:
  
  Work closely with engineering, marketing, design, and business leadership to align on vision and strategy, driving cohesive efforts toward shared goals
• Market Analysis:
  Monitor industry trends, conduct competitive analyses, and identify opportunities for differentiation and growth in the cardholder experience space
• Design Thinking Advocacy:
  Champion design thinking methodologies across teams to foster user-centric product development and innovation
• Influence and…