Senior Demand Planner

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The Sr. Demand Planner is responsible for creating and maintaining the demand plan and forecasting activities associated with customers and products of an assigned business unit. The position leads the IBP process and meetings for the unit, ensures that demand plans incorporate business intelligence and forecast information from sales, marketing, finance, demand analytics, and other sources, and submits forecasts for financial and supply purposes.

The role is heavily involved in the budget and long‑range planning process.

• Analyze and update SKU‑level demand signal based on trends, alerts, models, assumption changes, and inputs.
• Work with Demand Analytics to utilize a machine‑learning baseline forecast while incorporating promotional volume and business intelligence.
• Analyze historical sales trends from AC Nielsen data, POS information, and shipment trends to support baseline forecast assumptions.
• Use product‑life‑cycle knowledge to develop new‑item projections and adjust signal for new, transitioning, or discontinued products.
• Compile and analyze forecast inputs at various demand segments, identifying performance gaps for review in monthly S&OP meetings.
• Continuously improve forecasts through evaluation of promotional activity, inventory changes, consumption trends, category trends, media and advertising plans, or extended service‑level impacts.
• Ensure Business/Sales Team plans are supported through the Demand Forecast process.
• Proactively communicate critical changes to downstream supply‑chain partners.

• Own and continually improve the Demand Alignment meeting through a detailed time‑sensitive process that complements existing business and financial planning processes.
• Develop a sales forecast roll‑up by business from individual SKU‑level forecasts to support discussions at the monthly meetings with Marketing, Sales and Finance, and provide insights on market and customer trends for gap analysis.
• Develop upside/downside scenarios with risk assessments and recommended actions to meet customer‑service objectives and shipment targets.
• Lead monthly consensus forecast reviews with Sales, Marketing, Finance and Operations teams to validate and adjust current fiscal‑year forecasts, gaining full alignment with business owners and executive management.
• Gain consensus from all departments on key assumptions and changes to segment‑level volume.
• Provide monthly summaries to teams identifying key drivers and clarity against segment/SKU‑level gaps.
• Prepare, supervise and publish forecast KPIs including forecast accuracy and bias.
• Monitor orders vs. estimates on a monthly basis, respond to exceptions with collaborative discussions, and address monthly plan revisions accordingly.
• Identify key issues requiring immediate escalation to Sales and/or Operations as needed.
• Build business reviews determining long‑term business health and trends.
• Create and publish building blocks used to generate topline forecast plans.
• Produce reports that facilitate continuous analysis of actual sales and emerging trends in comparison to forecasts.

• Identify areas in need of improvement.
• Search for potential solutions both internally and externally.
• Create and present recommendations.
• Collaborate with team to implement process improvements.
• Adopt new tools to improve process and KPI results.

Minimum Qualifications:

• Bachelor’s degree from an accredited institution.
• 3 years of work experience in Demand Planning, Supply Chain, or similar roles.
• Experience using Advanced Planning software tools.
• Advanced Microsoft Excel proficiency.
• Ability to build strong relationships across functions and levels.
• Demonstrated strong aptitude in data analysis, root‑cause identification, and problem…