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VP, Product - Cardholder

Job in Pleasanton, Alameda County, California, 94566, USA
Listing for: FyrFly Venture Partners
Full Time position
Listed on 2026-03-01
Job specializations:
  • Business
    Business Management, Business Development, Business Analyst
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Position: VP, Product - Cardholder Experience

VP, Product - Cardholder Experience

:  | Category:
Product Management | Position Type:
Full Time |

Location:

US-CA-Pleasanton

About Blackhawk Network:

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways.

BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at

Overview:

Blackhawk Network (BHN) is dedicated to creating meaningful connections between consumers and businesses through our global brand relationships and innovative payment technologies. As a leader in stored value payments, we serve a variety of needs including gifting, employee rewards, health and wellness, consumer promotions, government assistance, and more.

As the payments landscape evolves, we recognize the importance of delivering exceptional cardholder experiences across all touchpoints. We are seeking a VP of Product focused on Cardholder Experience to lead and enhance our consumer-facing initiatives, ensuring our products not only meet but exceed the expectations of today's digitally savvy consumers. This role will be instrumental in driving innovation, fostering strategic partnerships, and expanding our footprint in the mobile and digital wallet space.

This leader will own the strategic vision and execution for a critical product portfolio, driving both market competitiveness and long-term profitability. This senior leadership role requires a seasoned product executive who can balance big-picture strategy with operational excellence—overseeing product life cycles from conception through delivery while maintaining close alignment with executive leadership on organizational goals. With responsibility for managing global teams and substantial resource allocation, this position shapes the future direction of our technology products and ensures they deliver exceptional value to customers and the business alike.

You'll

love this job if...
  • you excel at crafting compelling product strategies that balance market opportunity, technical feasibility, and financial performance across multi-year horizons
  • you're a natural relationship builder who thrives on partnering with C-suite executives to translate company vision into concrete product roadmaps and outcomes
  • leading and developing large, distributed product teams energizes you, and you have a track record of building high-performing organizations that consistently deliver
  • you love the challenge of making tough trade-off decisions on resource allocation, prioritization, and cost management while keeping quality and customer impact at the forefront
  • you're passionate about staying ahead of market trends and competitive dynamics, using those insights to position products for sustained success
Responsibilities:
  • Product Strategy and

    Roadmap:

    Own the product strategy, roadmap, and full lifecycle for the cardholder experience portfolio, ensuring alignment with BHN’s broader business objectives
  • Product Oversight: Oversee product management activities with a focus on quality, market competitiveness, and clear communication with senior leadership on progress and priorities
  • Financial Planning: Formulate and execute long-term plans for cost optimization and profitability
  • Team Leadership: Build and develop a team of product managers focused on delivering superior cardholder experiences across mobile and web platforms
  • Strategic Development: Drive the vision and roadmap for BHN’s cardholder experience, emphasizing innovation from concept (zero-to-one) to execution
  • Mobile and Digital Wallet Integration: Leverage existing relationships and establish new partnerships with key players at major wallet and payment platforms to enhance our mobile offerings
  • Network Business Models: Develop and implement strategies for working with partners and brands, focusing on pricing strategies and…
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