Senior Product Marketing Manager; in Pleasanton or NYC

Get to Know Us

It's fun to work in a company where people truly believe in what they're doing!

At Black Line, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, Black Line has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At Black Line we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at Black Line!

At Black Line, Product Marketing sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategic Partnerships. As a Senior Product Marketing Manager, you will serve as the business owner and strategic storyteller for a critical area of our portfolio, helping shape market perception, accelerate growth, and drive customer adoption.

This role will be focused primarily on Black Line's SAP Solution Extension business and broader SAP ecosystem initiatives, while providing opportunities to influence additional solution areas as our portfolio and go-to-market strategy evolve.

The ideal candidate operates like the General Manager of their domain, combining strategic thinking, market insight, customer empathy, and execution excellence to drive measurable business outcomes. You thrive in ambiguity, proactively identify opportunities, and bring a high level of ownership, curiosity, and energy to everything you do.

• Develop differentiated positioning, messaging, and value propositions that clearly articulate Black Line's unique value in the market.
• Translate complex financial operations, ERP, and AI-driven innovations into compelling stories that resonate with executives, practitioners, partners, analysts, and customers.
• Continuously refine market narratives based on customer insights, competitive intelligence, industry trends, and evolving business priorities.

• Lead end-to-end go-to-market planning and execution for new product launches, solution enhancements, campaigns, and strategic initiatives.
• Partner closely with Product Management, Demand Generation, Sales, Customer Success, Corporate Marketing, and Strategic Alliances to align strategy and execution.
• Define target audiences, buyer journeys, market opportunities, and growth strategies that accelerate pipeline, adoption, and expansion.

• Develop deep expertise in your assigned solution area, market dynamics, competitive landscape, and customer challenges.
• Monitor business performance, market trends, customer adoption, and competitive activity to identify risks and opportunities.
• Make strategic recommendations that influence product direction, commercialization strategies, and investment priorities.

• Serve as the primary product marketing lead supporting Black Line's SAP Solution Extension business.
• Partner with SAP stakeholders, alliance teams, and internal cross-functional leaders to strengthen Black Line's position within the SAP ecosystem.
• Develop joint value propositions, messaging, enablement materials, and market-facing content that support SAP-related growth initiatives.
• Lead strategy and content execution for key SAP ecosystem events, with a primary focus on maximizing Black Line's presence, sponsorship value, and messaging impact at SAP Sapphire conferences.

• Build impactful sales enablement content including presentations, battle cards, competitive intelligence, customer stories, demos, and solution briefs.
• Equip sales and partner teams with the messaging, tools, and confidence needed to effectively position Black Line and win against competitors.
• Deliver training and enablement programs that improve field readiness and execution.

• Engage directly with customers, prospects, partners, and industry influencers to understand evolving needs and market trends.
• Leverage customer insights to influence messaging, content development, product strategy, and go-to-market priorities.
• Identify and cultivate customer advocates who can amplify Black Line's story through references, events, case studies, and thought leadership opportunities.

• Partner with Analyst Relations, Communications, and Executive Leadership to reinforce Black Line's market leadership position.
• Contribute to industry thought leadership initiatives, strategic presentations, analyst engagements, and executive…