Sr. Lifecycle Marketing Manager

What you'll Be Doing:

We are seeking a hands‑on Senior Lifecycle Marketing Manager who builds, owns, and optimizes lifecycle campaigns end‑to‑end—not just strategically, but on the platform. This role requires deep, in‑the‑weeds Hub Spot expertise: building workflows, segmenting lists, configuring enrollment triggers, writing emails, and pulling reports yourself. You will own the full development and day‑to‑day execution of marketing campaigns for onboarding, engaging, and retaining Vagaro’s customers across email, in‑app messages, push notifications, and SMS.

The ideal candidate is a true Hub Spot power user who can architect complex multi‑step workflows, build dynamic contact lists, set up lifecycle stages, and configure lead scoring—all independently and without relying on a developer. Beyond Hub Spot, they bring a consistent track record of using marketing results, customer insights, and analytics to develop and scale a successful global lifecycle program in a B2B SaaS environment, covering everything from trial conversion through churn prevention.

This role is based onsite in Pleasanton, CA Monday through Friday.

• Base Annual Salary: $140,000 - $160,000
• Annual Bonus:
  Up to 10%

• Own end‑to‑end development and management of global onboarding, upselling and retention campaigns across channels (in‑product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction.
• Write and own all campaign copy across every channel — emails, SMS, push notifications, and in‑app messages — ensuring each piece of content is tailored to the specific goal of the campaign, the audience it’s reaching, and the channel it’s delivered through. This is a hands‑on writing role: copy should feel relevant and timely to the recipient, reflect where they are in their lifecycle with Vagaro, and be optimized continuously based on performance data.
• Work with customer success, product marketing, performance marketing, and sales teams to translate their business goals into executable campaigns and automations. No campaign brief gets built without first aligning on:
  • The goal — What business outcome is the requesting team trying to drive? Whether it’s increasing feature adoption, reducing churn, or accelerating upsell, campaigns must be anchored to a measurable objective from the start.
  • The audience — Who specifically should receive this campaign? Defining the right customer segment, lifecycle stage, or behavioral cohort ensures relevance and protects the broader database from message fatigue.
  • The channel — Which channel or combination of channels (email, in‑app, SMS, push) is best suited to reach this audience at the right moment? Channel selection should be driven by context, urgency, and where customers are most likely to engage.
  • The message — What tone, framing, and offer will resonate with this audience and move them to act? Messaging should reflect where the customer is in their journey and speak directly to their needs, not just the team’s internal priorities.
• Consistently improve upon and lead change in program methodologies; employing industry standard processes and constantly looking for opportunities to improve effectiveness and efficiency.
• Present regularly on program performance and successes to leaders.
• Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting and communicate results effectively to the team with recommended actions for optimization.

• 6 years’ experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
• Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
• Meets aggressive goals for the business with an eagerness to challenge the status quo in order to meet objectives.
• Outstanding interpersonal, verbal, and written communication, problem‑solving, and executive presentation skills.
• Excellent…