Marketing Communications Specialist

Work at Omron!

Omron Robotics and Safety Technologies, Inc. (ORT) is a leading provider of intelligent robotics solutions for factory automation and intralogistics applications. ORT is a subsidiary of Omron Corporation, a $5B global automation company with operations in more than 40 countries worldwide. We are seeking an experienced Marketing Communications Specialist to further strengthen ORT’s market presence, customer engagement, sales enablement, and demand generation activities globally.

Omron Robotics and Safety Technologies, Inc. (ORT) is a leading provider of intelligent robotics solutions for factory automation and intralogistics applications. ORT is a subsidiary of Omron Corporation, a $5B global automation company with operations in more than 40 countries worldwide. We are seeking an experienced Marketing Communications Specialist to further strengthen ORT’s market presence, customer engagement, sales enablement, and demand generation activities globally.

The Marketing Communications Specialist is responsible for developing and executing the content, communications, and promotional programs that support ORT’s global growth objectives. The role serves as a central marketing communications resource for the organization, translating product strategy, customer value propositions, technical capabilities, and market insights into compelling customer-facing communications that increase awareness, generate demand, and support commercial success across all regions.

Working closely with Product Management, Digital Marketing, Regional Marketing, Sales, Engineering, and global OMRON stakeholders, the Marketing Communications Specialist develops and maintains the messaging, content, and communications assets that support ORT’s autonomous mobile robots, collaborative robots, industrial fixed robots, software platforms, and emerging automation solutions.

This role works in very close partnership with ORT’s Digital Marketing Specialist. While ownership of digital channel strategy, website management, social media execution, campaign automation, and digital analytics resides with the Digital Marketing Specialist, the Marketing Communications Specialist is responsible for creating the messaging, content, creative assets, and communications programs that power those channels. The Marketing Communications Specialist is expected to continually evaluate communication effectiveness, content performance, campaign execution, and market feedback to improve the quality, consistency, and impact of ORT’s marketing activities globally.

• Develop customer-facing marketing communications that support product launches, strategic initiatives, regional growth programs, and commercial objectives.
• Own the creation of brochures, application stories, customer success stories, white papers, videos, presentations, infographics, sales enablement materials, email content, and other marketing communications assets.
• Translate complex technical concepts into compelling customer-focused messages that clearly communicate business value.
• Maintain consistency of messaging, positioning, branding, and voice across all ORT communications globally.
• Support product lifecycle communications including new product introductions, product updates, migration messaging, and product discontinuance communications.

• Partner closely with the Digital Marketing Specialist to develop content supporting web, social media, email marketing, paid advertising, demand generation campaigns, and promotional activities.
• Coordinate content calendars, campaign messaging, creative asset development, and launch communications across functional teams.
• Ensure marketing communications content is optimized for use across traditional and digital marketing channels.
• Align global ORT communications initiatives with broader OMRON marketing campaigns and regional marketing activities where appropriate.
• Leverage market feedback, competitive insights, campaign performance data, and stakeholder input to improve communications effectiveness.

• Support…