Platform Product Marketing Manager

# Platform Product Marketing Manager Workday Pleasanton , CAFull-Time Sep 11, 2026

Marketing##

Job Description
** Your work days are brighter here.
** We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other.

Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.

In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
** About the Team
** The Platform Marketing team drives the strategy and go-to-market for establishing Workday as a platform company.. Our team owns the narrative that connects Workday's platform capabilities (AI, agent governance, developer tooling, integrations, security, extensibility) into a single, coherent story for technical executives, analysts, and the market. We partner closely with Product Management, Dev Rel, Field Marketing, and Sales to ensure Workday's platform story is consistent, credible, and lands everywhere it shows up.
** About the Role
** As a senior Product Marketing Manager on the Platform Marketing team, you’ll drive and evolve Workday's platform narrative for the audience that decides whether Workday is a strategic bet or a point solution: CIOs, CTOs, and the analysts who cover them.

You will work to deeply understand the challenges and motivations facing these audiences and translate Workday’s evolving platform and technical solutions into a narrative. This requires fluency with platform products and technical IT personas so the narrative. Success in this role will be measured through impact across narrative adoption, market perception, and field effectiveness. Example outcomes include:
* Driving measurable increases in cross-platform engagement and land-and-expand motions
* Establishing and strengthening Workday's platform position with technical executives and industry analysts — reflected in analyst report placement and tone, executive share-of-voice, and thought leadership visibility with CIO/CTO audiences.
* Equip leadership, field marketing, sellers, and outbound teams to deliver the platform narrative with confidence

You will be responsible for:
1. CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs, driving development of the core Platform narrative, establishing how AI, developer tooling, integrations, security, and other platform capabilities connect into a coherent story.
2. Market, Competitive & Analyst Intelligence. Conduct ongoing market, competitive, and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story, ensuring Workday's positioning holds up under analyst scrutiny and is reflected accurately in coverage.
3. Cross-Functional GTM Orchestration. Partner across global marketing (campaigns, events, comms, field enablement) to weave the platform narrative…