Senior Creative Strategist, Growth Marketing

Why Vagaro?

At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence.

Plus, we know how to have fun while getting the job done!

We're looking for a Sr. Creative Strategist to own creative strategy and experimentation across our growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy.

Our paid search and paid social channels are growing, and we have a talented creative team ready to execute - what we're missing is the strategic layer in between: someone who can look at what the data is telling us, turn it into sharp creative briefs and hypotheses, and build a testing infrastructure that makes us smarter over time. You'll also bring a CRO lens to how we think about the landing page experience - not building or editing pages, but ensuring our strategy from ad impression to conversion is intentional and informed by where traffic is coming from.

This is a partner role. You'll work closely with our paid channel leads and creative team to elevate the quality and effectiveness of everything we put in market.

* This role is based onsite in Pleasanton, CA Monday through Friday*

• Base Annual Salary: $135,000 - $156,000
• Annual Bonus:
  Up to 10%

• Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel - so they can execute without ambiguity
• Own the creative strategy across paid channels (Meta, Tik Tok, You Tube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
• Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
• Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
• Serve as the connective tissue between performance data and creative execution - bridging what the numbers say and what gets made

• Partner with paid channel leads to build and maintain a structured creative testing roadmap - prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
• Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
• Own the creative learnings repository - documenting what works, what doesn't, and why - so institutional knowledge compounds over time
• Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns

• Develop LP testing recommendations based on traffic source, audience intent, and funnel stage - without owning page creation or editing
• Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities to the right stakeholders
• Apply CRO principles to how we think about the full journey from ad click to conversion, ensuring our strategy accounts for where users are coming from and what they expect to find

• Act as a strategic partner to paid channel managers and the creative team - aligning on priorities, sharing learnings, and moving work forward efficiently
• Present creative…