Automotive Marketing Strategy Enablement Lead

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform.

The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

Job Description

Internal title is Associate Principal Emerging Product Enablement Analyst.

Reporting to the Senior Director of Emerging Product Enablement, you'll be the domain analyst and commercialization champion for Tekion Cloud - an AI-native marketing platform spanning audience intelligence, campaign planning, creative, paid media, lifecycle marketing, website experience, measurement, and marketing autonomy across the sales, service, and acquisition lifecycle.

You'll own the end-to-end journey of this product from early dealer signal through validated market launch, ensuring every field team - Sales, Customer Value, Support, Professional Services, and partners is equipped to sell, implement, and support it.

IDEAL Candidate will have a Marketing Data, Strategy background with Automotive knowledge.

Lead direct research with Marketing Managers, GMs/Principals, BDC Managers, Service Managers, and Dealer Group Marketing Directors

Surface real pain points around audience data, marketing attribution, agency dependence, OEM program friction, and lifecycle marketing gaps

Synthesize findings into clear, defensible recommendations that drive product and positioning decisions

Maintain credible, domain-deep working knowledge of Tekion Cloud, including its data platform, marketing primitives, embedded AI agents, and progressive autonomy model

Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts

Translate technical capabilities into dealer-facing value stories and positioning

Maintain living competitive intelligence across the marketing automation and automotive retail technology categories

Track industry shifts, buyer trends, and category differentiators

Feed intelligence into positioning, pricing, and field-facing enablement strategies

Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals

Identify and engage data and technology partners (DSP, SSP, DMP, marketing tech vendors)

Validate the anchor value story with pilot dealers

Partner with Product and Finance to finalize pricing and packaging strategy

Go-to-Market Enablement

Own the complete field-ready enablement set: value propositions, battle cards, sales one-pagers, FAQs, knowledge-base content, demo scripts, and partner courseware

Collaborate with Product Marketing, Sales, Customer Value, Professional Services, and partner teams

Ensure every field audience (sales, support, implementation, partners) is launch-ready

Launch Readiness & Execution

Prepare readiness packages for leadership sign-off

Own the launch timeline and accountability for field readiness

Adoption & Value Measurement

Build adoption dashboards, evaluation criteria, and business-impact metrics

Connect field engagement to product adoption to business outcome - not just activity counts

Attach recommended actions to every anomaly

Create a defensible outcome story from early-stage product activity

Field Feedback & Prevention

Capture signal from Support, Professional Services, Sales, and Customer Value during pilots

Turn recurring failure classes into a living catalog that drives product and enablement corrections before they become field escalations

5+ years proven experience in marketing (audience data/measurement, CTV/video, campaign planning, or lifecycle marketing)

Grounded understanding of how CRM and paid media interact, including known gaps in current agency and point-solution stacks

Strong technical, quantitative, and…