Business Development Manager – Home Care​/Senior Care

Always Best Care Senior Services – Tri-Valley is seeking a driven Business Development Manager to expand our professional referral network and generate new client growth throughout the Tri-Valley and surrounding East Bay communities.

This is not a traditional advertising, social-media, or event-marketing position. It is a field-based healthcare business development role for someone who can develop professional referral relationships, create opportunities, ask for business, follow up consistently, and convert those relationships into qualified referrals and new Starts of Care.

Primary objective: Build productive referral relationships that consistently generate qualified referrals, client assessments, Starts of Care, and billable-hour growth.

• Develop and manage referral relationships with hospitals, skilled nursing and rehabilitation facilities, assisted living and memory care communities, independent living communities, home health and hospice agencies, physician practices, geriatric care managers, senior organizations, elder-law professionals, and other healthcare partners.
• Identify high-potential accounts and build strategic account plans rather than relying on one-time drop-ins or generalized networking.
• Conduct consistent face-to-face outreach, presentations, educational touchpoints, follow-up, and relationship-development activities.
• Become a trusted resource for professionals helping older adults remain safely at home or transition home from hospitals, rehabilitation, skilled nursing, or senior living.
• Partner closely with agency leadership, operations, recruiting, and scheduling so qualified opportunities can move smoothly from referral to assessment and Start of Care.
• Maintain timely, accurate documentation in Welcome Home CRM, including visits, contacts, relationship stage, opportunities, referrals, follow-up activities, and Starts of Care.
• Represent Always Best Care professionally in the field and protect the company’s reputation, resources, and relationships.

• Growth and progression of productive referral-source relationships.
• Qualified referrals and assessments generated.
• Starts of Care and contribution to billable-hour growth.
• Quality and consistency of CRM documentation and follow-up.
• Strategic account development—not simply the number of visits made.
• Professionalism, accountability, collaboration, and responsible stewardship of company resources.

• 2+ years of successful healthcare, senior-care, or related B2B business-development experience strongly preferred.
• Direct experience in home care, home health, hospice, skilled nursing, rehabilitation, senior living, healthcare staffing, or another referral-driven healthcare environment is highly valued.
• An established network in Pleasanton, Livermore, Dublin, Fremont, Newark, Union City, or the surrounding East Bay healthcare community is a significant advantage.
• Demonstrated ability to develop accounts from first contact into consistent referral-producing relationships.
• Comfortable walking into a new account, speaking with executives and clinical professionals, asking thoughtful discovery questions, overcoming objections, and earning a clear next step.
• Self-directed, organized, resilient, coachable, and comfortable being held accountable to measurable sales outcomes.
• Strong written and verbal communication skills and disciplined CRM habits.
• Valid driver’s license, reliable transportation, and ability to travel throughout the assigned territory.

• $60,000–$70,000 base salary plus uncapped commission and performance incentives.
• Mileage reimbursement for approved business travel.
• Professional sales coaching, CRM tools, sales resources, and leadership support.
• Opportunity to play a meaningful role in the growth of an expanding senior-care organization.
• Mission-driven work helping seniors and families access safe, dependable care at home.