Junior Ad Creative Strategist - Apps; Advertising

This is a high-output, execution-first creative role focused on performance advertising for mobile apps.

You will generate ideas, prepare brief, and organize large volumes of ad concepts, hooks, scripts, and insights that feed into a senior Creative Director & in-house design team. Your territory covers all core paid channels like Meta, Tiktok, App Lovin, Youtube/Google, X, Reddit etc.

Your goal is to produce strong raw ad ideas, learn fast, and ship consistently
.

If you enjoy analyzing why ads work, researching ads, writing short-form scripts, spotting patterns in high-performing creatives, and honing in your skills with a sharp team, this role fits.

If you want to “think big” without shipping or testing your ideas, it won’t.

• Produce a high weekly volume of app ad concepts (hooks, angles, scripts).
• Write UGC-style scripts for short-form video ads (Meta, Tik Tok, Snap).
• Generate variations intentionally based on performance data (not random rewrites).

• Study top-performing app ads and competitors daily.
• Identify repeatable creative patterns (hooks, pacing, framing).
• Maintain swipe files and structured references.

• Review creative performance data and summarize learnings clearly.
• Identify which hooks, angles, and formats are working - and why.
• Submit work for review to the Creative Director.
• Iterate quickly based on direct feedback.
• Improve quality and speed over time.

• Consistency of weekly output
• Quality improvement over time
• Ability to apply feedback
• Clarity of performance insights
• Speed without sacrificing intent/idea depth
• Ability to utilize tools like AI with innovation

This role is open to junior or early-career candidates
, including:

• 0-3 years experience in performance ads, marketing, or content
• Strong interest in mobile apps, short-form video, and paid social
• Comfortable writing concise, punchy copy
• Analytical enough to explain why something worked
• Organized and reliable under weekly deadlines

Experience at an agency or high-growth app company is a plus, but not a requirement.

• High personal output & accountability
• Strong innate curiosity (especially about ads)
• Comfort with critique, self-correction and iteration
• Ability to learn fast and operate fast
• Bias toward fast progress & launching ideas over perfection

• Reports to:
  
  Creative Director
• Fully remote
• Full-time contract
• Requires overlap with US EST business hours

• CAD $55,000 - $65,000
  , depending on experience/education
• Clear promotion path to Senior Creative Strategist
• Performance-based increases tied to output and growth

To apply , candidates must submit one short example
:

• A breakdown of a mobile app social ad you believe worked well and why
• OR
• 3 hooks they would test for a specific app you like

Applications without an example will not be reviewed.