Channel Marketing Manager

JOIN THE WAGNER FAMILY

Thank you for your interest in Wagner. We always have our eyes open for talented people who want to learn, grow and expand their capabilities with Wagner. From start to finish, you'll enjoy a fun and colorful career ner is small enough that you matter and large enough for you to make a difference. Wagner believes that people represent a company's most important asset.

At Wagner, we strive to create an organization where everyone participates and efforts are focused toward continuous improvement. These improvements are driven by dedication, teamwork, and the innovation of the Wagner family.

Our company participates in the US government's E-Verify process. In addition, all offers of employment are contingent on a background check.

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Dental
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance
• Tuition Reimbursement
• Employee Resource Groups

$ 90,000-$115,000 + Profit Sharing Bonus

WAGNER is a well-established company with 75 years of operating experience. With over 2000 employees worldwide, the WAGNER Group is a world leading manufacturer and supplier of high technology surface finishing products and systems. Users of our efficient, reliable, and cost-effective solutions include final consumers, contractors, and industrial manufacturing companies. The company operates as two divisions, Decorative Finishing (DF) and Industrial Solutions (IS).

The position of Channel Marketing Manager will oversee development of new product stories and support dealer and distributor channels while playing a vital part in shaping strategies that enhance the customer journey at every communication touchpoint. The Channel Marking Manager will use analytical skills, creative problem-solving, entrepreneurial spirit and core product-marketing toolkit to enhance digital advertising campaigns, optimizing product communication, and ensuring effective collaboration across teams.

• Develop and lead marketing strategies to deliver customer-centric, multi-channel marketing campaigns to drive awareness, sales, and customer retention.
• Manage development of emerging sales channels by collaborating with Sales Managers to develop marketing strategy and execute deliverables to improve channel brand presence and profitability.
• Implement, analyze, and refine digital ad campaigns to boost brand awareness, drive website traffic, and increase conversions.
• Partner directly with Product Marketing, Tech/Customer Service and Field Sales teams to create traditional and digital programs that support the sale of company products through all sales channels.
• Analyze customer personas and channel segmentation to deliver the best customer experience.
• Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization, and future testing – all aligned against KPIs.
• Manage the new product launch plan by working with cross-departmental teams including product management, marketing services, and sales to create a comprehensive launch plan.
• Create and write marketing communications connecting product and brand offering to channel customer needs.
• Develop and implement marketing strategies to support sales through indirect channels, like retailers, distributors, and Amazon.
• Build and maintain collaborative relationships with channel partners, providing them with training, resources, and support.
• Work with key trade organizations to enhance market penetration and industry relationships.
• Manage marketing and communication aspects of the MyTitan App/Web platform.
• Other duties as assigned.

The Channel Marketing Manager will collaborate with multiple internal teams such as Sales, Product Management, and Tech Service. Frequent contact with other departments internally, as well as outside resources and customers to ensure marketing projects are properly executed.

The Channel Marketing Manager Marketing works independently and has the…