Sr. Product Line Manager

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Regular Full-Time Professional Level 4 Plymouth, MN, US

Salary Range: $ To $ Annually

The Senior Product Line Manager is responsible for driving Lantronix's Industrial IoT connectivity & Edge AI compute, security & surveillance and critical asset monitoring products, services and solutions. This role owns product strategy, roadmap execution, lifecycle management, business performance, and go-to-market leadership across a portfolio of Industrial IoT technologies. The position requires close collaboration with Engineering, Operations, Sales, Marketing, customers, ecosystem partners, and industry experts to develop differentiated solutions and drive sustained business growth.

This is a highly strategic product leadership role requiring a strong combination of technical expertise, business acumen, market knowledge, and customer engagement. Experience with Industrial IoT, Enterprise Connectivity, Edge AI, Security & Surveillance, Critical Asset Monitoring, and related technologies is essential.

• Translate company business strategy into a differentiated product line strategy for Industrial IoT connectivity & Edge AI compute, security & surveillance and critical asset monitoring products, services and solutions.
• Manage all aspects of the product lifecycle, from cradle to grave, involving business case development, pricing, margin management, portfolio rationalisation, and end-of-life planning.
• Define, own, and execute the product roadmap for 5G/LTE enterprise connectivity (routers, gateways, private networks, FWA) in close collaboration with engineering, operations, sales and other cross-functional stakeholders.
• Partner with Marketing to fuel demand generation by personally driving the creation of high-impact collateral: datasheets, solution briefs, battle cards, competitive positioning, demos, presentations, white papers, ROI calculators, and web content.
• Set the standard for clear, differentiated, customer-facing messaging.
• Engage directly with customers throughout the sales cycle and post-sale.
• When customers encounter technical issues, act as the escalation quarterback, bringing in the right engineering, support, and solutions resources to drive resolution and feed root causes back into product requirements.
• Drive requirements and go-to-market for video security, surveillance, and Edge AI/computer-vision and physical AI offerings, including on-device inference, AI accelerators and cloud/edge orchestration.
• Define solutions for remote monitoring of critical infrastructure and high-value assets, condition monitoring, telemetry, predictive maintenance, out-of-band management, and fail-safe connectivity for the industrial segment.
• Drive integrations and promote interoperability with cloud platforms and third-party software solutions to extend the value and reach of the product line.
• Engage customers, ecosystem partners, and industry experts to understand pain points, uncover market insights, and continuously iterate on messaging and positioning.
• Drive customer success, strong product margins, and sustained growth of key product metrics (revenue, design wins, attach rates, recurring revenue).

• Must have Bachelor's degree in Engineering, Computer Science, or related. MBA Preferred.
• Must have at least 5 years of experience in product line management with demonstrated success launching and scaling technology products.
• Deep Industrial IoT domain expertise including Cellular (4G LTE, LTE-M, NB-IoT, 5G), Enterprise Connectivity, Wi-Fi, BLE, GNSS, Ethernet, and industrial wired…