Digital Marketing Specialist

• Pay or shift range: $67,444 USD to $95,153 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

For over 50 years, Banner Engineering has been at the forefront of industrial automation. We offer products and solutions including award-winning sensors, wireless solutions, machine safety, indication and LED lighting. From Fortune 500 leaders to innovative startups, Banner's award-winning products and solutions are helping companies around the world increase efficiency, reduce costs, safeguard equipment, and protect personnel. Our commitment to innovation shows through a continuous, market-driven evolution of products and technology.

With engineers employed in nearly every major department, engineering is in our DNA.

Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.

Banner Engineering is seeking an experienced Digital Marketing Specialist to drive growth through our website, email platform, and digital product content ecosystem. This role requires a balance of strategic thinking and hands‑on execution, with an expectation to proactively identify opportunities and drive improvements. This role is responsible for executing and optimizing email campaigns in alignment with broader marketing strategy, ensuring digital readiness for product launches, and optimizing web content to support business objectives, enable Sales, and move users efficiently through the marketing funnel toward Sales Qualified Leads.

This individual partners closely with the Data team, to ensure structured product information supports discoverability, usability, and campaign effectiveness. This position requires a strategic, solutions‑oriented professional who can translate business goals into digital execution, think critically in ambiguous situations, and independently advance initiatives with sound judgment and initiative.

This person reports to the Digital Marketing Manager / UX Designer. This role will work closely with the Digital Marketing team, as well as the broader Marketing organization, Product Managers, Engineers, Data Specialists, and other cross-functional stakeholders to strengthen Banner’s digital presence and performance.

• Drive digital readiness for product launches and announcements by collaborating cross functionally to ensure web and email content is accurate, aligned, and delivered on time
• Improve conversion performance by optimizing content, page structure, and user flow across key digital journeys
• Serve as the Marketing point of contact for PIM related initiatives, partnering with the Data team to align product attributes and taxonomy
• Enhance product categorization and site architecture to improve user flow, reduce friction, and support intuitive product discovery
• Author and publish product pages, campaign landing pages, and solution content in Adobe Experience Manager (CMS)
• Apply SEO and GEO best practices across digital channels to improve content visibility
• Support strategic email marketing initiatives including campaign planning, segmentation, build execution, testing, performance analysis, and continuous optimization
• Partner with the marketing analyst to interpret website and campaign analytics, using insights to improve conversion performance and user experience
• Collaborate with writers and designers to create structured, persuasive digital content that educates users, reinforces expertise, and upholds the Banner brand
• Contribute to sprint validation and regression testing before website code deployments
• Translate annual business objectives into digital initiatives that support revenue growth and strengthen the customer journey
• Evaluate complex assignments, develop clear recommendations, and execute effectively with minimal oversight
• Other duties as assigned

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