Channel Marketing Manager

With more than 2,000 employees at 21locations worldwide, we are one of the market-leading manufacturers of innovative coating technology. Do-it-yourselfers, craftsmen and industrial customers all over the world trust in our innovative products, resource-saving technologies and our personal, fast service. We know that inspiring technology only comes from inspired people. In our quest for ever new, forward-looking technologies, we therefore need talented people who think and act like us: enthusiastic all-rounders, thinkers and doers, technicians and tinkerers who, in all their diversity, respect, trust and complement each other in order to shape the future of coating technology together.

Sounds convincing? Then convince us! We look forward to receiving your application.

Plymouth, MN, US, 55447

Regular

Full-Time (Hybrid)

Thank you for your interest in Wagner. We always have our eyes open for talented people who want to learn, grow and expand their capabilities with Wagner. From start to finish, you'll enjoy a fun and colorful career ner is small enough that you matter and large enough for you to make a difference. Wagner believes that people represent a company's most important asset.

At Wagner, we strive to create an organization where everyone participates and efforts are focused toward continuous improvement. These improvements are driven by dedication, teamwork, and the innovation of the Wagner family.

Our company participates in the US government's E-Verify process. In addition, all offers of employment are contingent on a background check.

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance
• Tuition Reimbursement
• Employee Resource Groups

$ 90,000-$115,000 + Profit Sharing Bonus

WAGNER is a well-established company with 75 years of operating experience. With over 2000 employees worldwide, the WAGNER Group is a world leading manufacturer and supplier of high technology surface finishing products and systems. Users of our efficient, reliable, and cost-effective solutions include final consumers, contractors, and industrial manufacturing companies. The company operates as two divisions, Decorative Finishing (DF) and Industrial Solutions (IS).

The position of Channel Marketing Manager will oversee development of new product stories and support dealer and distributor channels while playing a vital part in shaping strategies that enhance the customer journey at every communication touchpoint. The Channel Marking Manager will use analytical skills, creative problem-solving, entrepreneurial spirit and core product-marketing toolkit to enhance digital advertising campaigns, optimizing product communication, and ensuring effective collaboration across teams.

• Develop and lead marketing strategies to deliver customer-centric, multi-channel marketing campaigns to drive awareness, sales, and customer retention.
• Manage development of emerging sales channels by collaborating with Sales Managers to develop marketing strategy and execute deliverables to improve channel brand presence and profitability.
• Implement, analyze, and refine digital ad campaigns to boost brand awareness, drive website traffic, and increase conversions.
• Partner directly with Product Marketing, Tech/Customer Service and Field Sales teams to create traditional and digital programs that support the sale of company products through all sales channels.
• Analyze customer personas and channel segmentation to deliver the best customer experience.
• Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization, and future testing – all aligned against KPIs.
• Manage the new product launch plan by working with cross-departmental teams including product management, marketing services, and sales to create a comprehensive launch plan.
• Create and write marketing communications connecting product and brand offering to channel customer needs.
• Develop and implement marketing…