Sr. Director, Marketing, Assessments

Job Description

Sr. Director, Marketing, Assessments

Plymouth, MN, USA

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

The Sr. Director, Product Marketing of Marketing plays a pivotal role in driving revenue growth and market leadership by orchestrating strategy across product marketing, account-based marketing, sales enablement, brand development, and customer advocacy. This leader defines positioning, messaging, and go-to-market strategies that differentiate our offerings in competitive enterprise markets, while building the demand generation engine, digital experiences, and thought leadership programs that accelerate pipeline and support complex sales cycles.

Working at the intersection of product, sales, and customer success, the Marketing Director translates complex capabilities into compelling value propositions, equips sales teams to win, and cultivates partner and referral networks that expand market reach. This role owns the entire customer journey from acquisition through expansion, managing brand presence across digital and physical channels, orchestrating enterprise events, and building community engagement that drives retention and advocacy.

Ultimately, this leader will build and scale a high-performing marketing organization that delivers measurable revenue impact while establishing our brand as a trusted authority in the market.

You’ll own the strategic vision and execution of marketing across product, revenue generation, and brand, translating complex capabilities into compelling value propositions that drive business growth. Working at the intersection of product, sales, and customer success, you’ll build and lead a world-class team that creates market presence, accelerates pipeline, and delivers measurable revenue impact in enterprise markets.

• Own strategic vision for marketing, aligning with revenue goals and business objectives
• Drive overall go-to-market strategy and market positioning
• Define ideal customer profiles and target account criteria
• Own marketing budget and P&L accountability
• Partner with product leadership to inform roadmap decisions based on market insights, competitive intelligence, and customer feedback
• Establish data-driven decision-making frameworks across marketing organization
• Track performance metrics and KPIs, adapting plans to meet business targets
• Own marketing technology stack strategy and optimization

• Own the strategic vision and execution of product marketing, translating complex product capabilities into compelling value propositions
• Develop positioning and messaging frameworks that differentiate offerings in competitive markets
• Lead major product launches from conception through execution, ensuring cross-functional alignment
• Develop pricing and packaging strategy in partnership with product and revenue teams
• Build customer proof points, case studies, and ROI frameworks for enterprise buyers
• Translate technical features into customer-centric benefits through deep understanding of buyer psychology and the product lifecycle
• Conduct market research and competitive analysis to identify opportunities and threats
• Create competitive battle cards and win/loss analysis programs

• Oversee account-based marketing strategy for high-value enterprise targets
• Align with sales on account selection, penetration strategies, and buying committee engagement
• Drive pipeline creation and revenue attribution in partnership with sales
• Own marketing-sourced pipeline, velocity metrics, and customer acquisition cost (CAC)
• Orchestrate personalized campaigns across multiple stakeholders within target accounts
• Manage marketing funnel optimization from awareness to conversion
• Build account intelligence and intent data programs to prioritize outreach
• Develop…