Fractional Head of Growth

Fractional Head of Growth Growth Marketer

We're a SaaS company serving local government (govtech) currently at $700K ARR and growing at 220% year-over-year. We're looking to hit $3M ARR in the next 18 months. This role owns the marketing function end-to-end and is accountable to revenue growth.

You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. You'll work with a design team and an ads agency, so you're coordinating and directing.

Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. Your north star metric is to grow MRR.

You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more. You understand what it takes to grow a product-led or trial-driven SaaS business, and you've done it in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).

A design team, a content writer, a paid ads agency, and direct access to leadership. Our current marketing mix includes digital campaigns & ads, direct mail outreach, and presence at industry conferences.